Attracting the Gen Y guest

Attracting the Gen Y guest

Mövenpick Hotels & Resorts has recruited a team of switched-on Generation Y employees and entrepreneurs as it looks to glean fresh ideas on how to attract Millennial guests and talent.

The company has hand-picked an ExCom–Y Committee – a team of 10 talented Millennials, six of whom work within the group and four of whom are young business leaders.

The six Mövenpick Millennials have been selected from hotels in Dubai, Pattaya, Karachi and Switzerland, with experience in front office, digital content, strategy, sales, marketing, food and beverage, as well as brand and quality assurance.

Among the four entrepreneurs are Jessica Houlgrave, who spent six years working for leading global financial institutions and is now researching the impact of technology on the art ecosystem as part of an Art Business Master’s degree at Sotheby’s Institute of Art. She is also a competitive sailor and a passionate global traveller.

She said: “I am honoured to have been selected to take part in this ground-breaking initiative, which I believe sets Mövenpick Hotels & Resorts apart as a forward-thinking hospitality company that puts guest and talent needs first.

“In the context of the ExCom–Y Committee, it means analysing the Millennial mindset and lifestyle to help future-proof company strategy and I’m excited to be able to contribute my thoughts as part of this collaborative effort.”

Generation Y is broadly defined as those born in the 1980s and 1990s.

Olivier Chavy, President and CEO, Mövenpick Hotels & Resorts, said: “The creation of the ExCom–Y Committee marks a significant step in this ongoing strategy and we are eager to work with them on a wide range of topics that are essential to our company’s evolution.”

The ExCom–Y Committee will be called on around five times a year to attend and contribute to executive meetings in various geographical locations.

“We look forward to gaining a new perspective, fresh ideas and a greater understanding of important Gen Y considerations,” concluded Cochrane.

Stand: AS600

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