World Travel Market 2013, the leading global event for the travel industry, will generate more than £144 million for exhibitors from the Middle East.
Independent analysis, by Fusion Communications, of WTM 2013 reveals contracts signed at the event with WTM Buyers’ Club members or from further negotiations, which will conclude before WTM 2014, will hit £144 million.
The Middle East region saw eight new exhibitors, including organisations promoting tourism to Yemen, Palestine and Iraqi Ministry of Tourism & Antiquities take part in WTM 2013.
The region was also strongly represented at the WTM Speed Networking events on the Monday and Thursday of WTM 2013. On the Monday exhibitors took advantage of the chance to meet contacts briefly before the event opened and arrange a more detailed discussion later. While on the Thursday exhibitors were able to tie up those last minute deals and meet buyers they hadn’t spoken to over the first three days of WTM.
Overall WTM 2013 will generate £2.2m of business for all exhibitors before WTM 2014 opens on Monday 3 November.
The Middle Eastern region will be further strengthened at WTM 2014 with the inclusion of Ajman – one of the seven emirates of the United Arab Emirates – making its debut.
World Travel Market, Senior Director, Simon Press said: “The amount of business WTM 2013 conducted for all our exhibitors from the Middle East region is phenomenal and a testament to WTM’s role in facilitating business on a truly global scale.
“Furthermore, I’m delighted to be able to welcome Ajman to WTM 2014 for the first time, which will further strengthen the Middle Eastern product offering.”
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About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.
WTM 2013 generated more than £2 billion of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a other portfolio’s of travel industry events including IBTM Events, the world’s leading showcases for the meetings and events industry and International Luxury Travel Market events.
In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.
Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.
RTE is part of Reed Exhibitions.