WTM 2014 Sees Impressive 7% Visitor Increase

WTM 2014 Sees Impressive 7% Visitor Increase

Overall delegate figures are up 5%, according to unaudited figure up to 1pm on Wednesday 5 November

The first two and a half days of World Travel Market 2014, the leading global event for the travel industry, experienced an impressive 7% increase in visitors, including buyers.

Monday, Tuesday and Wednesday up to 1pm on Wednesday of WTM 2014, saw percentage year-on-year increases for visitors, and overall participants, with all delegates including visitors, buyers, international media and exhibitor personal up 5%.

According to unaudited figures, in total WTM 2014 has had a total 82,213 visits compared to 78,035 at 1pm on the third day of the 2013 event.

The first day (Monday 3 November) of WTM 2014 was a resounding success with invite-only visitor attendance up 9% on last year’s event to almost 9,692. This includes a 13% increase in invited WTM Buyers’ Club members.

The Monday of WTM is an exhibitor invite-only day to allow exhibitors to hold discussions and negotiations with those buyers that they want to conduct business with. Exhibitor personnel was up 3% to 12,289.

On Tuesday 4 November, 19,706 visitors came to WTM, a massive 8% increase on the second day of last year’s event. Tuesday is the busiest day of WTM as it is the first day the event is open to the whole industry following on from the exhibitor-invite only policy on the Monday. Furthermore, exhibitor personnel was up 5% to 12,640.

At 1pm on Wednesday 5 November, WTM 2014 welcomed 7% more visitors (12,582) than at the same time at WTM 2013. Exhibitor personnel was also up 1% to almost 10,000 (9,975) people.

International media attending WTM was also up 1%.

World Travel Market, Senior Director, Simon Press said: “I am absolutely delighted with the delegate attendance of WTM 2014 up to 1pm on Wednesday. These figures demonstrate the power and importance of WTM to the industry and the role it plays in facilitating business for sector.

“World Travel Market 2014 is predicted to facilitate around £2.5 billion in industry deals and is poised to the best-ever attended.”

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About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.

WTM 2013 generated more than £2 billion of travel industry contracts, revealed independent research by Fusion Communications.

WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a other portfolio’s of travel industry events including IBTM Events, the world’s leading showcases for the meetings and events industry and International Luxury Travel Market events.

In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.

Reed Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.

Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.

RTE is part of Reed Exhibitions.


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World Travel Market brings the travel industry together through world leading events, content and digital tools, that make it easier for you to find personal and business opportunities and do more effective business.