Report authors Steve Keenan and Mark Frary are co-founders of Travel Perspective, a social and digital consultancy working with travel companies and tourism organisations to create successful marketing campaigns
The combination of the best, freshest and most relevant travel information, coupled with the ability to book in real-time, is really rather attractive when researching travel plans. Being able to ... Read more
By the end of 2015, Germany is expected to have the largest number of social media users in western Europe, overtaking the UK in the process, according to eMarketeer. Penetration ... Read more
When China and social media appear in the same sentence, the first thing a Westerner often thinks is that they are banned. This is all down to something known colloquially ... Read more
Throughout Denmark, at 50 popular tourist spots, you will find a sign this summer encouraging visitors to take a photo. Like the photo above. Each sign carries a distinct hashtag, ... Read more
QATAR has more reason to watch the World Cup this year as it looks to Brazil to learn what lessons it can put into practise when hosting the tournament in ... Read more
In 2009, in the run-up to the World Cup, Cape Town Tourism rolled out its first digital tourism marketing strategy. Five years later, the city is now widely recognised as ... Read more
The connected Silk Road It would be easy to think that the Silk Road – the traditional trade route linking Europe and Asia that brings to mind images of searing ... Read more
General overview of Social Media, internet and communications in Turkey There is a huge appetite for digital media in Turkey, despite home internet access being among the lowest in Europe. ... Read more
