Posts by: Gemma Greenwood

Gemma Greenwood

March 26, 2024March 14, 2024

Coming back down to earth: the rise of flight-free travel

Arabian Travel Market, Aviation, Blog, Responsible Tourism, Travel Industry, Trends

The global aviation industry currently contributes about 3% of global carbon emissions, but this impact could triple by 2050 due to the sector’s rapid growth, with more than 10 billion ... Read more

March 13, 2024March 13, 2024

Quality over quantity: strategies for mitigating overtourism

Arabian Travel Market, Blog, Destinations, Overtourism, Resilience and Recovery, Responsible Tourism, Travel Industry, Trends

The global tourism sector has bounced back vigorously with the UNWTO anticipating the sector’s full recovery by the end of 2024 as remaining pent-up demand is unleashed. While this is ... Read more

February 21, 2024February 21, 2024

From experiential to transformational: capitalising on travel’s new chapter

Arabian Travel Market, Blog, Medical Tourism, Travel Industry, Trends, Wellness

Experiential travel, once a niche, has now surged into the mainstream, reflecting a profound demand for immersive and authentic travel encounters. From culinary delights to cultural immersions, adventurous escapades to ... Read more

January 18, 2024January 18, 2024

The rise and impact of women entrepreneurs in travel and tourism

Arabian Travel Market, Blog, Diversity & Inclusion, Women in Travel

Globally, the surge in the number of women spearheading start-up roles in travel and tourism is not just noteworthy; it’s revolutionary. Over the past few years, there’s been an unmistakable ... Read more

November 22, 2023November 22, 2023

The COP28 opportunity for Middle East travel and tourism

Arabian Travel Market, Blog, Responsible Tourism

All eyes are on the UAE and the wider Middle East region this month as world leaders head to Dubai for COP28. The 28th session of the Conference of the ... Read more

October 17, 2023October 17, 2023

Nurturing travel start-ups makes economic sense

Arabian Travel Market, Blog, Economy, Hospitality

Start-ups play a pivotal role in generating economic expansion. Leaders in innovation, they create a more well-rounded and better-functioning economy, benefitting consumers, businesses and industries. They contribute to lowering unemployment, ... Read more

September 26, 2023September 26, 2023

The power of entrepreneurs and start-ups to transform the travel landscape

Arabian Travel Market, Blog, Travel Industry

Entrepreneurs and start-ups have long been at the forefront of disrupting traditional industries, and the travel sector is no exception. Through innovation, technology, and a fresh perspective, these dynamic individuals ... Read more

April 14, 2023April 6, 2023

The new face of loyalty: what members really want

Arabian Travel Market, Blog, Economy, Hospitality, Incentive Travel, Luxury, marketing

We have seen a swathe of loyalty programme revamps in recent years, which encouragingly, have ditched old and tired one-dimensional models in favour of more flexible concepts. In general, rewards ... Read more

March 22, 2023March 20, 2023

The future of travel and tourism in the metaverse

Adventure, Arabian Travel Market, Blog, Destinations, marketing, Technology, Travel Industry, Trends

It’s fair to say the metaverse has generated a lot of hype, although in 2023, it’s certainly been superseded by AI chatbot ChatGPT. While it’s not currently the talk of ... Read more

February 22, 2023February 22, 2023

Leading from the heart, in travel, and beyond

Arabian Travel Market, Blog, Diversity & Inclusion, Economy, Professional Development, Travel Industry

By Gemma Greenwood, Director, Content Inc. In my last ATM blog I promoted the virtues of ‘giving back with positive impact in the travel industry’ and how I hoped it ... Read more

January 31, 2023January 31, 2023

Giving Back With Positive Impact In The Travel Industry

Arabian Travel Market, Blog, Destinations, Responsible Tourism, Travel Industry, Trends, Trends, Wellness

As we start a new year, full of good intent, the travel industry is looking at what it can ‘do better’ in 2023. The trends of 2022 that continue to ... Read more

January 9, 2023December 6, 2023

The rise and impact of women entrepreneurs in travel and tourism

Arabian Travel Market, Blog, Diversity & Inclusion, Professional Development, Technology, Travel Industry, Women in Travel

Globally, the surge in the number of women spearheading start-up roles in travel and tourism is not just noteworthy; it’s revolutionary. Over the past few years, there’s been an unmistakable ... Read more

October 6, 2022

Why the travel industry has everything to gain from the metaverse

Arabian Travel Market, Blog, WTM London

History tends to repeat itself, particularly in the travel industry. We resist or fear change, predicting the end to life in the sector as we know it; then we adapt; ... Read more

September 9, 2022September 5, 2022

From famine to feast

Aviation, Blog, Resilience and Recovery, Travel Industry, Trends

With agents and operators back in business in a big way, the challenge is to keep pace with demand, says Gemma Greenwood, Director, Content Inc. The travel trade has risen ... Read more

July 15, 2022July 18, 2022

Industry staff shortages – it’s about more than just pay

Blog, Resilience and Recovery, Travel Industry

Our industry is fundamentally archaic in its approach to talent management and welfare, says Gemma Greenwood, Director, Content Inc. Now is the summer of our discontent, nowhere more so than ... Read more

March 22, 2022March 22, 2022

A new flexi future for hotels

Blog, Hospitality, Resilience and Recovery, Responsible Tourism, Trends

By Gemma Greenwood, Director, Content Inc. The role of hotels has fundamentally changed. It was once cut and dried – they provided a bed for the night – or a ... Read more

February 14, 2022February 14, 2022

Why targeting the ‘bleisure’ market has never been easier

Blog, Business Travel, Hospitality, marketing, Resilience and Recovery, Travel Industry, Trends

By Gemma Greenwood, Director, Content Inc. 2022 is the officially the year of ‘bleisure’. Why? Because never before have the lines between business and leisure travel been so wonderfully blurred. ... Read more

March 29, 2021March 26, 2021

Eight ways the pandemic has re-shaped the Middle East hospitality landscape

Blog, Hospitality

In the Middle East, and in particular, the Gulf, pandemic-led consumer behaviours have forced the hospitality industry to re-imagine hotel concepts and offerings to meet revised guest expectations.

Read more

October 3, 2016September 18, 2017

How Gulf destinations are opening their doors to the world

Blog, Disability

The Gulf has already established a formidable reputation as one of the world’s most accessible regions – in fact, it’s the very foundation of its tourism success story. Dubai International ... Read more