Jeremy Smith is a writer, speaker and sustainable tourism consultant. He is co-founder of Tourism Declares a Climate Emergency, an initiative that supports tourism organisations in declaring a climate emergency and working together to reduce their carbon emissions in line with the Science Based Targets.
He is the author of Transforming Travel - realising the potential of sustainable tourism (2018), and co-founder of Travindy.com, the travel industry sustainable tourism website news site. He consults widely on sustainable tourism strategy and communication, with recent clients including Bruges Ommeland, GSTC, English National Parks, Tripadvisor, the Travel Foundation, and the European Travel Commission. He is a member of Travalyst’s Independent Advisory Board and was a member of Rotterdam’s International Advisory Board in 2019, helping develop a new vision for the city’s tourism.
Our relationship with nature is so broken that we need to write laws to protect our ‘peaceful enjoyment’. We are so unable to appreciate the real value of birdsong that ... Read more
We can’t keep reinventing the wheel, operating in silos, or treating efforts to act more sustainably as a marketing differentiator. We’re all in this together, and we either all succeed, ... Read more
As we move towards 2021, and begin to imagine what comes next, isn’t it time we prepared for an increasingly inevitable future, rather than build backwards to a past that ... Read more
One of the recurring themes during the sessions for WTM Virtual and London Travel Week was the need for tourism to pay far greater attention to the biodiversity crisis.
If regenerative tourism is just another new buzzword repackaging the same old thing, it will also be devalued and then replaced in time. Yes it is about making things better. ... Read more
Tourism’ future won’t be saved by cleaner aviation fuels or speedier quarantine processes. These just improve the current model. They get us back to getting bigger again.
So, at the end of Climate Week, on Friday’s for Future Global Day of Climate action, and with World Tourism Day at the weekend, here are my latest reasons to ... Read more
Last week I learned that 2020 is the second hottest year on record, after 2016. (For the record, that makes it the second hottest year in the last 100,000 years)
As we imagine our new place in the world, how might such trends change the world? How should they influence our planning? Are we trying to build back to levels ... Read more
All this is – too late, and too slowly – coming to a head. How fragile and unjust is the system we have designed. How it relies on not seeing ... Read more
Cut emissions in half by 2030. This is what defines the future of tourism. Not what tourism looks like in 2020, but what it needs to look like in ten ... Read more
Can hotels help us live more sustainably? Can they help us prepare and adapt for a life that will increasingly be defined by an ever-worsening climate emergency?
Now as our industry enters a different phase, where we are tentatively reopening again, it is good to see examples appearing of governments and private sector initiatives introducing vouchers and ... Read more
For our industry, where much of the conversation of the last few years in tourism has focussed on the issue of over-tourism, this question is especially pertinent. What comes next?
As we look at ways to achieve a sustainable future for tourism, we should ask what tourism can do to support a sustainable future. How can we redesign our industry ... Read more
Recent tourism initiatives and campaigns give me hope that the industry’s recovery can be marked by the same generosity and resilience that has been shown through the early stages of ... Read more
We have been forced to stop travelling, to repatriate our guests, do what we can for those that depend on us, and only then try to find the time, the ... Read more
Coronavirus dominates the news, but one doesn’t have to look very far to see people making connections between the current emergency and sustainable tourism.
Early this July, the Jazz Night Express will take a trainload of passengers from Rotterdam to Berlin. Along the way passengers will be able to enjoy live jazz acts, spoken ... Read more
My vegetarian wife says that when I met her 15 years ago I pretended to be a vegetarian to impress her. She says I was pretending, because within months of ... Read more
This New Years Eve, a group of friends and I were having dinner. At someone’s prompting, we all shared our five favourite moments of 2019. Two things stood out. First, ... Read more
I reckon the sustainability of tourism has been in the headlines more in 2019 than ever before. So for my final blog of the year, I have gathered 55 of ... Read more
Most people I know suffer from imposter syndrome. Most of us believe that any second now, we’ll be found out as frauds, hypocrites, or simply as completely out of our ... Read more
“The Bramble Cay melomys was a little brown rat,” said the director for the Wilderness Society, Tim Beshara. “But it was our little brown rat and it was our responsibility ... Read more
On 5 December 2016, the Australian city of Darebin, a municipality in the suburbs of northern Melbourne, was the first place in the world to declare a climate emergency. Since ... Read more
A friend of mine called last week for holiday advice. It’s not the first time someone has done this, but it is the first time that a friend has done ... Read more
To imagine what tourism should do next in my ongoing quest for ‘tourism’s new stories’, I found that the Shambala Festival is one of the best examples around
Across Europe, the beginning of August signifies the beginning of the long summer holiday. Children are all off school for several weeks. Parliaments shut for a while. Stuck for anything ... Read more
Climate Perks is a new pilot scheme that has just been launched by 10:10, the UK-based climate solutions NGO. As its new website explains, “Climate Perks employers offer paid ‘journey ... Read more
Not a lot apparently. Next week is the annual Responsible Business Summit Europe. Organised by Ethical Corporation, it brings together senior executives from some of the biggest companies in the ... Read more
Last Friday, the Guardian newspaper announced that it was updating its style guide “to introduce terms that more accurately describe the environmental crises facing the world.” The paper’s editor Katherine ... Read more
I wanted to write about May Day. I wanted to write about working less and remaking our connection to the earth. I really didn’t want to write about climate change. ... Read more
This Monday – April 22, is Earth Day. It’s the 49th anniversary of the event, first celebrated in 1970. And this year, the theme is “Protect our Species”. What should ... Read more
“Hamstrung by the idea that any mention of eco-problems would make audiences switch off, and the broadcasters’ preferred strategy of hoping that sharing incredible sights around the world would inspire ... Read more
Some good news for a change. Two high profile marketing campaigns, for two very different destinations, show the time is increasingly right for stories about sustainability to inspire. For a ... Read more
A wave of climate protest is sweeping the planet, and those of us working in tourism would do well to reflect quickly on how it will impact our industry, and ... Read more
This blog takes a different approach to normal, because when it is 20 degrees on a February morning in London, apparently the hottest February day ever in the UK, things ... Read more
At the beginning of this month, the Campaign to Protect Rural England (CPRE) published a series of detailed maps revealing that 36% of England’s population live too far away from ... Read more
“Gradually, then suddenly”. It’s how a character in Ernest Hemingway’s The Sun Also Rises, describes how he went bankrupt. I was unaware of the phrase until last week. Yet when ... Read more
While it is always risky to make public predictions, I think this year we will see a lot more discussion about aviation and climate change. The reason I say this ... Read more
In a year where the accelerating breakdown of the world’s climate got yet more headlines (if not yet enough action), the travel industry also discovered that it was responsible for ... Read more
Today at the UN Climate Conference in Katowice Poland, David Attenborough’s People’s Seat initiative will see the 92yr old naturalist use his position to share the voices of the many ... Read more
Few people see Black Friday as a day for reflection. Along with its online sibling – Cyber Monday – It’s the apotheosis of consumption – a no-holds-barred scramble to ‘get ... Read more
Few people can have missed this week’s pictures of a flooded Venice, and the video of the pizza restaurant that channeled the Titanic’s violinists and kept serving pizzas with the ... Read more
Last week Bhutan held only its third general election. And for the third time in a row, the Bhutanese people voted in a different party. And though this election got ... Read more
Every single person reading this line is currently benefiting from the Everything as a Service (XaaS) business model, whether we realise it or not. No one is reading this article ... Read more
How can we better understand the growing economic, societal and environmental impacts of technology and innovation in tourism? That’s the question posed by the UNWTO on its website to promote ... Read more
As I checked into my most recent rest camp in South Africa’s Kruger Park a few days ago, I was handed a questionnaire created by South African National Parks. The ... Read more
Tourism is about connections. Connecting to another place. Connecting with friends and family. Connecting to nature. It follows, therefore, that the better the connection, the more one connects, the richer ... Read more
What difference does tourism make to our daily lives? We create memories and enable people to rest and unwind. These are important things, but of themselves, all they do is ... Read more
So this is how it begins. I was three years old in the UK’s last long hot summer. Too young to remember it directly, instead the parched earth photographs define ... Read more
A couple of weeks ago the Swedish burger chain MAX Burgers announced that all its burgers are now climate positive. From June 14, 2018, any meal eaten at any one ... Read more
Have you been on holiday recently and been amazed at what your hotel was doing for the local community, or perhaps taken a tour that really impressed you for the ... Read more
Today is World Environment Day, and the theme is Beat Plastic Pollution. We’ve looked at this issue before, but so rapidly are the responses emerging, that it is worth revisiting ... Read more
Like most of the best ideas, the Refill my Bottle initiative is incredibly simple. So simple that you’ve probably guessed most of what it is about from the title. Started ... Read more
I come here at this time every year. I have been coming here now, every year, at the same time, for 10 years. And I intend to come here at ... Read more
For a somewhat obsessive follower of tourism industry news like me, the spike in press releases that mark the annual Earth Day celebrations provide a quick reference point to the ... Read more
This month, Cape Town may or may not reach Day Zero, signifying the point at which the city runs out of water. According to an April 9th article on South ... Read more
A couple of exciting new stories about two upcoming hotels suggest the travel industry is beginning to wake up to the potential of the circular economy for tourism. In my ... Read more
Last week, I spent a night in a hotel in Brussels that has taken a circular economy approach to redesigning the way its loyalty scheme works. Following on from my ... Read more
What connects most of the recent high profile campaigns to make tourism more responsible? Stop riding elephants. Don’t swim with dolphins. Avoid handicrafts made from endangered species. No selfies with ... Read more
Last week Harold Goodwin’s blog laid out his reasons why the aviation industry’s approach to addressing its ongoing growth in emissions is inadequate. This week, I want to look at ... Read more
Thomas Cook is making the news this week for a new programme it is trialing to enable guests to pre-book sunloungers before they come on holiday. From the end of ... Read more
This week the Pacific Asia Travel Association (PATA) has launched an impressively extensive resource targeting food waste in hotels. Titled with one of the better acronyms around – BUFFET (Building ... Read more
In my last blog of 2017, I looked back at some of my personal responsible tourism highlights of that year. I’ve been on holiday for most of the time since ... Read more
With the International Year of Sustainable Tourism for Development drawing to a close, I’ve looked back through the year’s headlines to chart an extremely personal selection of highlights from 2017… ... Read more
A few days ago, a new hashtag started appearing on Twitter. Created by the Good Awards, #pointlessplastics is encouraging people to tweet images of the unnecessary use of plastics (one ... Read more
Just two months ago, on September 18th, Hurricane Maria hit the Caribbean island of Dominica. Minutes before, this was the Nature Island, a tropical paradise of 365 river and pristine ... Read more
A report released last week into the working conditions of hundreds of thousands of women cleaning bedrooms and other hotel areas across the world. Published by Oxfam Canada, Tourism’s Dirty ... Read more
Alongside the stories of Ryanair and Monarch’s woes in the last few weeks have been excited posts on the potential of electric flight, following Easyjet’s announcement that it hopes to ... Read more
World Tourism Day occurs this week, with the theme for 2017 being “Sustainable Tourism – a tool for development”. According to the UNWTO’s official site for the event, “World Tourism ... Read more
The images from the impact of Hurricane Irma on Caribbean islands such as Barbuda are shocking. These are places whose beaches and coastlines epitomise what many of us imagine when ... Read more
Among this summer’s slew of stories about overtourism, one took a slightly different angle. In an article titled 10 tourist destinations ruined by Instagram, the Independent reported how “the rise ... Read more
Last week I spent an afternoon training my binoculars on a field of cows. I got very excited by the sight of some pigs walking down a lane. Then had ... Read more
When people are looking to assert how important tourism is as an industry, they are likely to cite the proportion of global Gross Domestic Product that it is responsible for. ... Read more
Last week a significant climate change milestone was passed. On July 10th, the Climate Group’s RE100 (the RE standing for renewable energy) announced that the 100th multinational had signed up ... Read more
Despite the rain pouring down outside my window right now and the fact I am wearing a jumper in late June, I can’t actually see climate change. I can go ... Read more
A couple of years ago I wrote a blog for this site reporting on inspirational tourism industry initiatives responding to the refugee crisis. My aim was to show “how tourism ... Read more
Last week, a village in Switzerland got loads of press coverage for banning tourists from taking photos of its scenery and sharing them on social media. According to the local ... Read more
Today is the UN’s International Day for Biodiversity. This year being the UN’s International Year of Sustainable Tourism for Development, the theme is ‘Biodiversity and Sustainable Tourism’. Last Sunday, I ... Read more
Timeshare is almost a dirty word in tourism today. But its structure offers much for those trying to make the industry more sustainable. It can deepen connections between guests and ... Read more
If I was asked to sum up the challenge facing tourism in one sentence, I would say something like the following: Can the travel industry of the future be environmentally ... Read more
Written above a doorway at London’s Horniman Museum is an Einstein quote that reads: ‘The environment is everything except myself.’ When I saw it last week it reminded me of ... Read more
Last weekend I paid for my shopping at a self-service till. I swiped my credit card across the automatic turnstile on the Underground. I streamed a movie from my Netflix ... Read more
Museums and Heritage Advisor doesn’t sound like a particularly radical or controversy-seeking website. Described as “The ultimate news, product and opinion resource for museum, gallery, cultural and heritage visitor attraction professionals”, ... Read more
I should start by apologising to all women readers of this blog. You will learn nothing new from it. I doubt I have anything to say that you don’t already ... Read more
Industry leaders are discussing why ‘Transformative Travel’ will be the travel trend of 2017 after Vogue released this article in January. While 2016 was all about experiential travel, this year ... Read more
The rules of engagement are being changed. According to established social media thinking, the lifespan of a tweet is 18 minutes. Yet one of the tweets currently getting the most ... Read more
‘‘JHB airport to remove cub-petting images from its international arrivals corridor’ read the headline in South Africa’s Citizen newspaper on January 13th. I’ve started 2017 – the UN’s International Year ... Read more
About six months ago my plans to write about a press trip to Jordan were disrupted by the Brexit vote, and I had to write about that instead. Today, my ... Read more
It would be safe to assume that most people working in hotels do not want their businesses used for human trafficking. And it would be just as likely that most ... Read more
2016 has not been a year that many people will look back on that fondly. But as we begin to look forward to 2017, I’d suggest there are some less ... Read more
I spent the whole of World Travel Market sat in the lecture halls, listening to the women and men most committed to developing sustainable tourism discuss the greatest challenges as ... Read more
Today World Travel Market celebrates the 10th anniversary of World Responsible Tourism Day with a programme that assesses the past, present and future of efforts to make the industry more ... Read more
Issues around Venice and the problems of what is fast becoming known as ‘overtourism‘ are being talked about a great deal these days. What I was unaware of until reading ... Read more
In the last few days the Oculus Rift virtual reality headset has launched in the UK, bringing virtual reality to the headlines once again; although at £549, it still is ... Read more