marketing

October 17, 2024October 21, 2024

What makes destination marketing different?

Blog, marketing

Article Summary Matthew Gardiner, Senior Vice President of FINN Partners and London Director of Travel Massive, delves into the exciting opportunities and distinct challenges of destination marketing, highlighting how powerful ... Read more

October 2, 2024October 2, 2024

Culture and Marketing Across Borders: Strategies for Global Success

Blog, marketing

In today’s interconnected world, expanding into international markets presents both opportunities and challenges for businesses, especially in the travel industry. Every country has its unique cultural, linguistic, and regulatory hurdles ... Read more

March 20, 2024March 20, 2024

Have luxury hotels lost their way?

Arabian Travel Market, Blog, Luxury, marketing, Travel Industry

For those of us who work in the luxury-travel industry, it’s pretty customary to be told you have ‘the best job in the world’. And in some respects that’s true. ... Read more

December 6, 2023December 6, 2023

Seasonality in Tourism: How to Adapt Your Marketing Strategy

Blog, Destinations, marketing, Travel Industry, Trends

Travel and tourism is one of the most dynamic and rapidly growing industries in the world. As such, much like any sector, it is faced with its own challenges. One ... Read more

November 27, 2023November 27, 2023

Lessons from a travel start-up journey; top tips from a first-time entrepreneur

Arabian Travel Market, Blog, marketing, Professional Development

Many would like to think of themselves as born leaders, but most don’t really know if they can truly lead until they are put in a position of leadership. Can ... Read more

October 19, 2023October 18, 2023

What is a Customer Persona in Travel Marketing?

Blog, marketing, Travel Industry

It’s a well-known piece of marketing advice that the best way to run any kind of successful campaign is to have a very clear understanding of who the intended audience ... Read more

August 28, 2023September 1, 2023

Why Local SEO is Important for Travel Brands

Blog, Destinations, marketing, Travel Industry, Trends

In today’s digital landscape, establishing a strong digital presence has become imperative for businesses across all industries. However, this is especially important in the travel sector which is built upon ... Read more

July 31, 2023August 1, 2023

The Power of Innovation in Loyalty

AI, Blog, marketing, Travel Technology, Trends

The travel industry is undergoing an unprecedented transformation to keep up with new ways of people planning their trips, interacting with travel services and providers, as well as experience travel. Loyalty ... Read more

June 8, 2023June 7, 2023

Building a Community with your Travel Brand: Why is it Important?

Blog, marketing, Social Media, Travel Industry, Trends

By Tom Mcloughlin, Founder, SEO Travel Community building is a marketing approach that has been getting more and more attention in recent years. Consumer priorities and values are changing, and ... Read more

April 14, 2023April 6, 2023

The new face of loyalty: what members really want

Arabian Travel Market, Blog, Economy, Hospitality, Incentive Travel, Luxury, marketing

We have seen a swathe of loyalty programme revamps in recent years, which encouragingly, have ditched old and tired one-dimensional models in favour of more flexible concepts. In general, rewards ... Read more

March 22, 2023March 20, 2023

The future of travel and tourism in the metaverse

Adventure, Arabian Travel Market, Blog, Destinations, marketing, Technology, Travel Industry, Trends

It’s fair to say the metaverse has generated a lot of hype, although in 2023, it’s certainly been superseded by AI chatbot ChatGPT. While it’s not currently the talk of ... Read more

March 11, 2023March 1, 2023

The Best Way to Use AI Copywriting Tools for Travel Marketing

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel AI copywriting technology isn’t exactly a new development. Humans have been creating programs and software that use machine learning to answer questions and respond to ... Read more

February 3, 2023February 27, 2023

What is Content Repurposing?

Blog, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel We all know the importance of reducing, reusing and recycling when it comes to waste. But what if we explained that a similar concept ... Read more

January 6, 2023September 1, 2023

A Guide to Marketing Sustainable Tourism Services

Blog, marketing, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy ... Read more

November 16, 2022September 1, 2023

How to Promote Sustainability Through Your Travel Brand

Blog, marketing, Responsible Tourism, RT Marketing

By Tom Mcloughlin, Founder, SEO Travel There’s been a significant increase in interest in sustainable travel in the past few years. As protecting our planet becomes an increasing priority, many ... Read more

September 30, 2022September 28, 2022

User Generated Content Marketing: A Guide for Travel Brands

Arabian Travel Market, Blog, marketing, Social Media, WTM London

By Tom Mcloughlin, Founder, SEO Travel Social media is everywhere at this point in time, or at least it can sometimes feel like it is. Not only are plenty of ... Read more

September 2, 2022August 30, 2022

6 Ways to Use Virtual Tourism in Your Marketing Strategy

Blog, marketing, Technology, Travel Industry, Travel Technology, Trends

By Tom Mcloughlin, Founder, SEO Travel Virtual reality is a topic generating a lot of hype at the moment, with the majority of industries considering the ways that this technology ... Read more

July 28, 2022September 1, 2022

A Guide to Travel Influencer Marketing for Brands

Blog, Blogging, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel Whether you work directly in the marketing industry or just brush alongside it as part of your role in travel, you’ll likely have heard ... Read more

June 28, 2022June 27, 2022

What is the Difference Between Destination Management and Destination Marketing?

Blog, marketing, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel What is the Difference Between Destination Management and Destination Marketing? Destination marketing is a topic that we’ve been discussing a lot on this blog ... Read more

May 26, 2022September 1, 2023

Destination Marketing in Tourism: What Brands Need to Know

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel When it comes to booking a travel experience, what drives you to visit a new destination? Have you been given a recommendation by a ... Read more

March 15, 2022September 1, 2023

12 Customer Loyalty Techniques for Travel Businesses

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel Customer loyalty is incredibly valuable. Not only does it help generate repeat business and stability, but it also improves your company image and helps ... Read more

February 14, 2022February 14, 2022

Why targeting the ‘bleisure’ market has never been easier

Blog, Business Travel, Hospitality, marketing, Resilience and Recovery, Travel Industry, Trends

By Gemma Greenwood, Director, Content Inc. 2022 is the officially the year of ‘bleisure’. Why? Because never before have the lines between business and leisure travel been so wonderfully blurred. ... Read more

January 17, 2022September 1, 2023

How to Promote your Travel Blog – A Guide for Travel Brands

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel Setting up a travel blog is one of the most effective forms of content marketing in the travel industry. A blog is a brilliant ... Read more

December 14, 2021September 1, 2023

What is Branded Content? | A Guide for Travel Businesses

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel “Content” is a word that is thrown all over the place in the marketing world. You’ve got social media content, video content, blog content, ... Read more

September 28, 2021September 1, 2023

Inbound Marketing Techniques for Travel Businesses

Blog, marketing, WTM Team

Want to improve your marketing strategy? SEO Travel shares some of the most effective inbound marketing techniques that travel businesses can use.

August 4, 2021September 1, 2023

What we’ve learned from marketing 50+ travel companies

Blog, marketing, Travel Industry

When it comes to effective marketing strategies, the range of suggestions out there is vast. If you’re looking for ways to grow your travel company’s customer base, convert more traffic ... Read more

February 19, 2021February 19, 2021

Timing is everything for travel marketing in 2021

Blog, marketing, Travel Industry

Timing is everything in travel marketing at the moment. Trying to keep a step ahead of restrictions, guidelines and lockdowns, plus matching that with consumer sentiment and confidence in booking ... Read more

February 10, 2021February 9, 2021

How destinations can use social media to encourage travel once restrictions lift

Blog, marketing, Travel Industry

In an hyperconnected digital world, social media sites offer massive chances and tools for destinations to engage with travellers and help them travel safely again.

October 21, 2020October 21, 2020

The destinations spending money on marketing campaigns now

Blog, marketing

It is easy to assume that marketing spend now is wasted money. Many countries still have not opened their borders and, at the end of September, airline body IATA predicted ... Read more

October 8, 2020October 7, 2020

Domestic and international tourism: learning to complement each other

Blog, marketing

If you can’t visit us, watch us. Which is what Tourism Australia said this week in producing high-quality videos reminding would-be international visitors what they are missing.

September 22, 2020September 22, 2020

Gen Z can save the travel industry…if we learn what drives them

Blog, marketing

One survey found that 79% of travel decisions are influenced by Gen Z – the travel and tourism industry should ignore that statistic at its peril.

September 7, 2020September 4, 2020

Ripping up the travel marketing manual for 2021

Blog, marketing

Travel marketing, March-September 2020: Close down, think short-term, salvage remains of the summer season, lose staff, realign, change marketing strategy completely for 2021.

September 3, 2020September 1, 2020

The Resilience of Hospitality: Hotel PR & Marketing in the first COVID-19 phase

Blog, Hospitality, marketing

The return to normalcy for each hospitality brand has been a complicated equation, based primarily on domestic recovery.

September 2, 2020September 2, 2020

How can aviation influencers help the industry to rebuild confidence?

Aviation, Blog, marketing

Aviation influencers take pride in educating their audiences on the flight experience. The airlines that are able to leverage their influence will likely have an advantage once the industry picks ... Read more

August 18, 2020August 19, 2020

How travel brands can use social media in 2020

Blog, marketing

Travellers use social media at every stage of their trip and now is the time for travel brands to make sure they are getting the most out of it.

June 26, 2020August 17, 2020

How black influencers think the travel industry could combat racism

Blog, Diversity & Inclusion, marketing

This month has brought new focus to Black Lives Matter, and the everyday racism many black people still experience. When it comes to the travel industry, there’s a lot more ... Read more

June 26, 2020August 17, 2020

Will influencer marketing help brands to bounce back post-coronavirus?

Blog, marketing

Influencer marketing is often described as ‘accelerated word-of-mouth’. The direct relationship between consumers and influencers allows brands to communicate in a way that feels authentic and in tune with what ... Read more

June 3, 2020November 18, 2020

Make Your Connection: Influencers as a Key Part of the Marketing Mix in the COVID-19 The Road to Recovery

Arabian Travel Market, ATM Virtual, Blog, marketing

{ “channelId” : 18179, “language”: “en-US”, “commId” : 418788, “displayMode” : “standalone”, “height” : “auto” }https://www.brighttalk.com/clients/js/player-embed/player-embed.js Speakers Eddie Taylor is currently Head of Content at ITP Create, an experiential and ... Read more

May 29, 2020August 14, 2020

Virtual events vs physical events – which is best?

Blog, marketing

Over the past couple of months the events industry has changed dramatically. Events that are usually attended by thousands of people in huge conference centres have been postponed to later ... Read more

May 5, 2020August 13, 2020

How travel organisations are thinking creatively during the crisis

Blog, marketing

Destinations and other travel organisations are embracing Zoom, Spotify and voucher schemes during the coronavirus crisis as they try to stay relevant and, in the case of some, maintain viable ... Read more

May 4, 2020August 13, 2020

Embracing video to build your brand in times of uncertainty

Blog, marketing

It is now more important than ever to build a digital marketing strategy for your brand than includes high quality, compelling video.

April 9, 2020August 12, 2020

What Can Luxury Travel Brands Do in the Midst of a Pandemic?

Blog, Luxury, marketing, Resilience and Recovery, Responsible Tourism

Luxury during a global pandemic. Is there such a thing? Moreover, is it even proper to think about luxury at this time?

August 7, 2019August 18, 2020

We’re in 2019 and blogs haven’t died

Blog, marketing, Social Media, Technology, Trends

Search the web and it’s not difficult to find articles announcing the end of blogs. Texts from times as far away (in internet times) as 2008 were already claiming that ... Read more

February 11, 2019August 18, 2020

SEO overload: The rise of the machine is killing your blog

Blog, Blogging, marketing

Cast your mind back… Do you remember the reason you started blogging in the first place? Maybe it was because you wanted to publish your words and experiences, to help ... Read more

August 15, 2018August 18, 2020

Neglect your blog and social and suffer the consequences

Blog, Blogging, marketing, Social Media

For the life of me, I fail to understand why a travel and tourism site starts a blog or a social media channel if it can’t maintain it. Mitigating circumstances ... Read more

August 2, 2018August 18, 2020

Beyond the content: Investing in your blogging business

Blog, Blogging, marketing

When working with bloggers on campaigns and projects (for Traverse) I often find myself hopping from blog to blog just to find contact details, Instagram or Twitter accounts. In the ... Read more

June 29, 2018August 18, 2020

Are we getting tired of social media?

Blog, marketing, Social Media

The scandal around the use of data harvested on Facebook has caused many people to reassess their use of the social networking site and saw the rise of the #DeleteFacebook ... Read more

May 2, 2018August 18, 2020

Blog rebranding, is it time for a drastic change?

Blog, Blogging, marketing

You’re woken in the middle of the night with a cold gust of wind on your feet and a loud rhythmical chu-chug as the train runs over the rail joints. ... Read more

March 1, 2018August 18, 2020

Social media mayhem, why bloggers need to control their creative content

Blog, Blogging, marketing, Social Media

One of the most common questions you’ll get at many blogging and influencer conferences these days from new content creators is “what advice would you give someone starting out today?”. ... Read more

September 18, 2017August 18, 2020

Ultimate writing tools to regain your blogging mojo

Blog, Blogging, marketing

We can’t all be super productive all of the time. When you hit the wall and lose your mojo, how do you get back on the blogging horse? There’s a ... Read more

September 7, 2017August 18, 2020

The rise of influencer marketing and why bloggers need to rebrand

Blog, marketing, Social Media

Brands are increasingly looking to use influencers, such as Instagram stars and bloggers, in their marketing but the chasm between what brands and their PR companies expect to pay for ... Read more

June 14, 2017August 18, 2020

Forget social media – why quality blog content is the most valuable

Blog, Blogging, marketing, Social Media

It’s easy as a blogger to find yourself chasing your own tail scrambling to keep up with the latest social media platform and focusing on your follower numbers. Amongst all ... Read more