In today’s digital landscape, establishing a strong digital presence has become imperative for businesses across all industries. However, this is especially important in the travel sector which is built upon ... Read more
By Tom Mcloughlin, Founder, SEO Travel Community building is a marketing approach that has been getting more and more attention in recent years. Consumer priorities and values are changing, and ... Read more
By Tom Mcloughlin, Founder, SEO Travel AI copywriting technology isn’t exactly a new development. Humans have been creating programs and software that use machine learning to answer questions and respond to ... Read more
By Tom Mcloughlin, Founder, SEO Travel We all know the importance of reducing, reusing and recycling when it comes to waste. But what if we explained that a similar concept ... Read more
By Tom Mcloughlin, Founder, SEO Travel Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy ... Read more
By Tom Mcloughlin, Founder, SEO Travel There’s been a significant increase in interest in sustainable travel in the past few years. As protecting our planet becomes an increasing priority, many ... Read more
By Tom Mcloughlin, Founder, SEO Travel Social media is everywhere at this point in time, or at least it can sometimes feel like it is. Not only are plenty of ... Read more
By Tom Mcloughlin, Founder, SEO Travel Virtual reality is a topic generating a lot of hype at the moment, with the majority of industries considering the ways that this technology ... Read more
By Tom Mcloughlin, Founder, SEO Travel Whether you work directly in the marketing industry or just brush alongside it as part of your role in travel, you’ll likely have heard ... Read more
By Tom Mcloughlin, Founder, SEO Travel What is the Difference Between Destination Management and Destination Marketing? Destination marketing is a topic that we’ve been discussing a lot on this blog ... Read more
By Tom Mcloughlin, Founder, SEO Travel When it comes to booking a travel experience, what drives you to visit a new destination? Have you been given a recommendation by a ... Read more
By Tom Mcloughlin, Founder, SEO Travel Customer loyalty is incredibly valuable. Not only does it help generate repeat business and stability, but it also improves your company image and helps ... Read more
By Tom Mcloughlin, Founder, SEO Travel. There are plenty of different tried-and-tested marketing strategies out there in the travel industry, from email campaigns to influencer collaborations and wacky PR stunts. ... Read more
When it comes to effective marketing strategies, the range of suggestions out there is vast. If you’re looking for ways to grow your travel company’s customer base, convert more traffic ... Read more
As the second-largest search engine after Google and the second-most used social media platform, YouTube should not be overlooked when thinking about a potential guest’s customer booking journey.
Timing is everything in travel marketing at the moment. Trying to keep a step ahead of restrictions, guidelines and lockdowns, plus matching that with consumer sentiment and confidence in booking ... Read more
In an hyperconnected digital world, social media sites offer massive chances and tools for destinations to engage with travellers and help them travel safely again.
It is easy to assume that marketing spend now is wasted money. Many countries still have not opened their borders and, at the end of September, airline body IATA predicted ... Read more
If you can’t visit us, watch us. Which is what Tourism Australia said this week in producing high-quality videos reminding would-be international visitors what they are missing.
Whether you’re a travel brand or destination, incorporating Instagram Reels into your social media strategy is a great way to stand out from your competitors.
Aviation influencers take pride in educating their audiences on the flight experience. The airlines that are able to leverage their influence will likely have an advantage once the industry picks ... Read more
When it comes to communicating hygiene protocols and safety measures, it’s important to talk directly to your target audience. Social media gives you that opportunity, if you get it right ... Read more
Whether you’re just setting up your brand’s social media handles, or you’ve been on Instagram for a while, having a hashtag strategy is key to increasing the visibility of your ... Read more
Speakers Gareth Davies is MD of The Presenter Studio, a content creation and presenter coaching business. Gareth has over 20 years experience working in the media – producing the world’s ... Read more
This month has brought new focus to Black Lives Matter, and the everyday racism many black people still experience. When it comes to the travel industry, there’s a lot more ... Read more
Influencer marketing is often described as ‘accelerated word-of-mouth’. The direct relationship between consumers and influencers allows brands to communicate in a way that feels authentic and in tune with what ... Read more
Speakers Joining Reed Travel Exhibitions as head of ILTM in January 2012, Alison has an extensive global background and over 25 years’ experience in the premium travel and lifestyle sectors. ... Read more
Speakers Rajan Datar is an award-winning, broadcaster, journalist and conference moderator whose career has spanned three decades of current affairs, arts, business and documentary presenting, reporting and producing for the ... Read more
Speakers After being an engineer for the French space agency and a member of the general management at Microsoft EMEA and Deutsche Telekom, Alban co-founded in 2006 the first Open ... Read more
Over the past couple of months the events industry has changed dramatically. Events that are usually attended by thousands of people in huge conference centres have been postponed to later ... Read more
*by Dre Nascimento Understand how to think about attractive publications for the public in the tourism sector without being sensationalist during the coronavirus pandemic Since the middle of March, the ... Read more
Destinations and other travel organisations are embracing Zoom, Spotify and voucher schemes during the coronavirus crisis as they try to stay relevant and, in the case of some, maintain viable ... Read more
Whether you’ve just decided to get serious about Instagram or you’ve been posting for a while but aren’t seeing many results for your brand, our guide will help.
Building an audience on YouTube may seem like a daunting task, but it’s not an impossible one. We believe there are three key things you can do to make your ... Read more
In an age where the browser is just one small channel amongst many, we’re looking at how brands are revisiting consumer engagement in digital beyond traditional web. We’ve put together ... Read more
Search the web and it’s not difficult to find articles announcing the end of blogs. Texts from times as far away (in internet times) as 2008 were already claiming that ... Read more
Cast your mind back… Do you remember the reason you started blogging in the first place? Maybe it was because you wanted to publish your words and experiences, to help ... Read more
For the life of me, I fail to understand why a travel and tourism site starts a blog or a social media channel if it can’t maintain it. Mitigating circumstances ... Read more
When working with bloggers on campaigns and projects (for Traverse) I often find myself hopping from blog to blog just to find contact details, Instagram or Twitter accounts. In the ... Read more
The scandal around the use of data harvested on Facebook has caused many people to reassess their use of the social networking site and saw the rise of the #DeleteFacebook ... Read more
You’re woken in the middle of the night with a cold gust of wind on your feet and a loud rhythmical chu-chug as the train runs over the rail joints. ... Read more
One of the most common questions you’ll get at many blogging and influencer conferences these days from new content creators is “what advice would you give someone starting out today?”. ... Read more
We can’t all be super productive all of the time. When you hit the wall and lose your mojo, how do you get back on the blogging horse? There’s a ... Read more
Brands are increasingly looking to use influencers, such as Instagram stars and bloggers, in their marketing but the chasm between what brands and their PR companies expect to pay for ... Read more
It’s easy as a blogger to find yourself chasing your own tail scrambling to keep up with the latest social media platform and focusing on your follower numbers. Amongst all ... Read more
In one of the many presentations made at our inaugural Social Travel Britain conference in Salisbury over the past few days, Dr Philip Alford of Bournemouth University said that maybe ... Read more