Marketing

February 19, 2021February 19, 2021

Timing is everything for travel marketing in 2021

Timing is everything in travel marketing at the moment. Trying to keep a step ahead of restrictions, guidelines and lockdowns, plus matching that with consumer sentiment and ... Read more

February 10, 2021February 9, 2021

How destinations can use social media to encourage travel once restrictions lift

Blog, marketing, Travel Industry

In an hyperconnected digital world, social media sites offer massive chances and tools for destinations to engage with travellers and help them travel safely again. ... Read more

October 21, 2020October 21, 2020

The destinations spending money on marketing campaigns now

Blog, marketing

It is easy to assume that marketing spend now is wasted money. Many countries still have not opened their borders and, at the end of September, airline ... Read more

October 8, 2020October 7, 2020

Domestic and international tourism: learning to complement each other

Blog, marketing

If you can’t visit us, watch us. Which is what Tourism Australia said this week in producing high-quality videos reminding would-be international visitors what they are missing. ... Read more

September 22, 2020September 22, 2020

Gen Z can save the travel industry…if we learn what drives them

Blog, marketing

One survey found that 79% of travel decisions are influenced by Gen Z – the travel and tourism industry should ignore that statistic at its peril. ... Read more

September 7, 2020September 4, 2020

Ripping up the travel marketing manual for 2021

Blog, marketing

Travel marketing, March-September 2020: Close down, think short-term, salvage remains of the summer season, lose staff, realign, change marketing strategy completely for 2021. ... Read more

September 3, 2020September 1, 2020

The Resilience of Hospitality: Hotel PR & Marketing in the first COVID-19 phase

Blog, Hospitality, marketing

The return to normalcy for each hospitality brand has been a complicated equation, based primarily on domestic recovery. ... Read more

September 2, 2020September 2, 2020

How can aviation influencers help the industry to rebuild confidence?

Aviation, Blog, marketing

Aviation influencers take pride in educating their audiences on the flight experience. The airlines that are able to leverage their influence will likely have an advantage once ... Read more

August 18, 2020August 19, 2020

How travel brands can use social media in 2020

Blog, marketing

Travellers use social media at every stage of their trip and now is the time for travel brands to make sure they are getting the most out ... Read more

June 26, 2020August 20, 2020

Catch up – Bringing your brand to life with video content

Video, Webinars

Speakers Gareth Davies is MD of The Presenter Studio, a content creation and presenter coaching business. Gareth has over 20 years experience working in the media – ... Read more

June 26, 2020August 17, 2020

How black influencers think the travel industry could combat racism

Blog, Diversity & Inclusion, marketing

This month has brought new focus to Black Lives Matter, and the everyday racism many black people still experience. When it comes to the travel industry, there’s ... Read more

June 26, 2020August 17, 2020

Will influencer marketing help brands to bounce back post-coronavirus?

Blog, marketing

Influencer marketing is often described as ‘accelerated word-of-mouth’. The direct relationship between consumers and influencers allows brands to communicate in a way that feels authentic and in ... Read more

June 16, 2020June 26, 2020

Key Affluent Post-COVID Travel & In-bound luxury travel into the Middle East

Video, Webinars

Speakers Joining Reed Travel Exhibitions as head of ILTM in January 2012, Alison has an extensive global background and over 25 years’ experience in the premium travel ... Read more

June 12, 2020June 23, 2020

Catch-up – Destination Europe: Where do we go from here?

Video, Webinars

Speakers Rajan Datar is an award-winning, broadcaster, journalist and conference moderator whose career has spanned three decades of current affairs, arts, business and documentary presenting, reporting and ... Read more

June 11, 2020June 23, 2020

Catch Up – Flipping the Narrative: Composing Tomorrow’s Destination Strategy

Video, Webinars

Speakers After being an engineer for the French space agency and a member of the general management at Microsoft EMEA and Deutsche Telekom, Alban co-founded in 2006 ... Read more

May 29, 2020August 14, 2020

Virtual events vs physical events – which is best?

Blog, marketing

Over the past couple of months the events industry has changed dramatically. Events that are usually attended by thousands of people in huge conference centres have been ... Read more

May 5, 2020August 13, 2020

How travel organisations are thinking creatively during the crisis

Blog, marketing

Destinations and other travel organisations are embracing Zoom, Spotify and voucher schemes during the coronavirus crisis as they try to stay relevant and, in the case of ... Read more

May 4, 2020August 13, 2020

Embracing video to build your brand in times of uncertainty

Blog, marketing

It is now more important than ever to build a digital marketing strategy for your brand than includes high quality, compelling video. ... Read more

November 15, 2019April 22, 2020

New Tech, Audiences & Channels: The Shifting Landscape in Digital Brand Engagement

Travel Technology, Video

In an age where the browser is just one small channel amongst many, we’re looking at how brands are revisiting consumer engagement in digital beyond traditional web. ... Read more

August 7, 2019August 18, 2020

We’re in 2019 and blogs haven’t died

Blog, marketing, Social Media, Technology, Trends

Search the web and it’s not difficult to find articles announcing the end of blogs. Texts from times as far away (in internet times) as 2008 were ... Read more

February 11, 2019August 18, 2020

SEO overload: The rise of the machine is killing your blog

Blog, Blogging, marketing

Cast your mind back… Do you remember the reason you started blogging in the first place? Maybe it was because you wanted to publish your words and ... Read more

August 15, 2018August 18, 2020

Neglect your blog and social and suffer the consequences

Blog, Blogging, marketing, Social Media

For the life of me, I fail to understand why a travel and tourism site starts a blog or a social media channel if it can’t maintain ... Read more

August 2, 2018August 18, 2020

Beyond the content: Investing in your blogging business

Blog, Blogging, marketing

When working with bloggers on campaigns and projects (for Traverse) I often find myself hopping from blog to blog just to find contact details, Instagram or Twitter ... Read more

June 29, 2018August 18, 2020

Are we getting tired of social media?

Blog, marketing, Social Media

The scandal around the use of data harvested on Facebook has caused many people to reassess their use of the social networking site and saw the rise ... Read more

May 2, 2018August 18, 2020

Blog rebranding, is it time for a drastic change?

Blog, Blogging, marketing

You’re woken in the middle of the night with a cold gust of wind on your feet and a loud rhythmical chu-chug as the train runs over ... Read more

March 1, 2018August 18, 2020

Social media mayhem, why bloggers need to control their creative content

Blog, Blogging, marketing, Social Media

One of the most common questions you’ll get at many blogging and influencer conferences these days from new content creators is “what advice would you give someone ... Read more

September 18, 2017August 18, 2020

Ultimate writing tools to regain your blogging mojo

Blog, Blogging, marketing

We can’t all be super productive all of the time. When you hit the wall and lose your mojo, how do you get back on the blogging ... Read more

September 7, 2017August 18, 2020

The rise of influencer marketing and why bloggers need to rebrand

Blog, marketing, Social Media

Brands are increasingly looking to use influencers, such as Instagram stars and bloggers, in their marketing but the chasm between what brands and their PR companies expect ... Read more

June 14, 2017August 18, 2020

Forget social media – why quality blog content is the most valuable

Blog, Blogging, marketing, Social Media

It’s easy as a blogger to find yourself chasing your own tail scrambling to keep up with the latest social media platform and focusing on your follower ... Read more