*By Gustavo Pinto “Responsible tourism is about transforming tourist destinations into better places to live and visit – in that order”. Anyone who has heard me talk in presentations, lessons, ... Read more
By Gemma Greenwood, Director, Content Inc. 2022 is the officially the year of ‘bleisure’. Why? Because never before have the lines between business and leisure travel been so wonderfully blurred. ... Read more
*By Dario Luiz Dias Paixão, Ph.D. The term employability began to be used in the first years of the 20th century in Great Britain and, soon after, it entered the ... Read more
By Tom Mcloughlin, Founder, SEO Travel Setting up a travel blog is one of the most effective forms of content marketing in the travel industry. A blog is a brilliant ... Read more
*By Hubber Clemente (Creator of the initiative Negros e Pretos Afro Turismo Afro Hotelaria, Co-founder of Papo de Hoteleiro and participant in D&I initiatives) When we talk about prejudice, we ... Read more
By Tom Mcloughlin, Founder, SEO Travel “Content” is a word that is thrown all over the place in the marketing world. You’ve got social media content, video content, blog content, ... Read more
Responsible Tourism will again feature across all four shows next year. 2022 is the 20th anniversary of the Cape Town Declaration, and at WTM Africa in April and WTM London ... Read more
With the launch of the Global Awards this year, chosen by an international panel of judges from amongst the regional Gold Awards, the programme has come of age. Four of ... Read more
There was the briefest flurry of optimism at COP26 when — in the early hours of 10 November — the International Aviation Climate Ambition Coalition (IACAC) published a progressive series ... Read more
*By Solange Cristina — Afrotourism Specialist, Historian, CEO of Rota da Liberdade — Cultural and Tourist Program for Mapping the African Diaspora at RM Vale do Paraíba — SP The ... Read more
By Director Xue Ling, China National Tourist Office, London Since the formation of the World Tourism Alliance (WTA), the organisation has advocated for change, and a better life for all, via ... Read more
By Tom Mcloughlin, Founder, SEO Travel. There are plenty of different tried-and-tested marketing strategies out there in the travel industry, from email campaigns to influencer collaborations and wacky PR stunts. ... Read more
World Travel Market 2021 has partnered with ExpressTest by Cignpost– a global diagnostics leader that has done 3 million tests to date and is one of the leading testing providers ... Read more
Author: Kevin White, Vice President, Mastercard Enterprise Partnerships While the outbreak and spread of Covid-19 has impacted all sectors and geographies, the travel and tourism industry has been hit particularly ... Read more
The polite version of JFDI is “Just Flipping Do It”, the antidote to procrastination. Procrastination is common and has multiple causes ranging from laziness and the undesirable if unacceptable desire ... Read more
Although APD increase fears in this week’s budget could damped demand There was great news for the global and UK aviation industries last week with the announcement of the restarting ... Read more
WTM London 2021 is a blended event at ExCeL with in-person and group sessions and virtual participation. The Responsible Tourism Programme is more diverse this year as we prepare for ... Read more
Growing UK Consumer Concerns on Rising Costs Risk Damaging Travel Next Year The UK Government has confirmed that PCR tests for passengers returning to England will be replaced by cheaper ... Read more
*By Gustavo Pinto The travel and tourism sector in Latin America has made great progress in its efforts for a more responsible industry since the beginning of the pandemic caused ... Read more
By Yann Cabaret, VP Strategy, Product & Marketing, SITA FOR AIRCRAFT 2020 has gone down in history as the worst year for air travel. While we have seen a bounce ... Read more
By Frank Marr (from AM+AMarketing and Media Relations) PR and marketing professionals have started to plan for the future. After two years of continuous challenges, plenty has been learnt and ... Read more
The rules for overseas travel from and to the UK ease in October just in time for a half-term holiday boom. Holidaymakers no longer need to take a PCR Covid ... Read more
Hotelmize — a fintech-travel start-up that uses high-end technology to solve industry challenges — thrived during the pandemic. Want to know how they did it?
We have had an excellent response to the Awards this year — with some inspiring, innovative and scalable solutions to the challenge of sustainability. There are many destinations and businesses ... Read more
WTM London this year opens on the same day as COP26 in Glasgow. Given the mounting crisis of climate change and the challenge of adapting to it, it is no ... Read more
Over the last twenty years, many tourism businesses and destinations have developed proven solutions to the issues which arise from tourism. This Solutions Platform provides many examples of reducing negative ... Read more
Labels and certificates convey little; they lack meaning for travellers and holidaymakers The travel and tourism sector has generated a plethora of labels, all intended to convey that this form ... Read more
The online retailer’s decision to take holidays off sale for most of 2021, before offering free covid tests from September makes it the consumer champion in a time when trust ... Read more
*By Euromonitor International Euromonitor International is delighted to launch its first ever Sustainable Travel Index to help destinations and travel businesses make the necessary transformation to a more sustainable and ... Read more
All the Evidence Points to Pent Up Demand Fuelling Travel Boom The UK travel industry is currently ramping up its lobbying efforts to the UK government to ditch its confusing ... Read more
*By Marília Borges, consultant at Euromonitor International The impacts of the COVID-19 pandemic on Brazil’s economy is evident, with the permanent shutdown of players from a myriad of sectors, including ... Read more
Public transport is struggling to attract users, which could spell the end for the airport hotel drop off coach, as holidaymakers flock to car hire. The railways in the United ... Read more
The fallout from the pandemic is laid bare, but what impact will it have on long-term pricing? A whole host of recent news stories last have highlighted both the damage ... Read more
When it comes to effective marketing strategies, the range of suggestions out there is vast. If you’re looking for ways to grow your travel company’s customer base, convert more traffic ... Read more
The outbound travel industry has long bemoaned a lack of a cabinet-level travel minister, who understands the sector and can fight for investment and support on the top table of ... Read more
For decades, scientists have refused to make a strong link between climate change and extreme weather events, but that has changed. Recently, Bloomberg Green reported extreme weather in several areas ... Read more
The answer is yes and no. Yes, because as I have written about here before, the market research demonstrates that increasing numbers of travellers, from all source markets, are looking ... Read more
WTM London 2021 will be the start of the industry’s recovery and the Industry Report will reflect the exhibition floor positivity This week we’ve started planning and researching for the ... Read more
The Responsible Tourism movement is broad, it encompasses all those who are actively making tourism more sustainable. The taking of responsibility is demonstrated by action. It is about making better ... Read more
Research shows that travellers and holidaymakers want to travel sustainably and look for businesses and destinations that take responsibility for providing them with those opportunities. 48% say they find it ... Read more
Today WTM is launching a Platform for Change, an opportunity for us to share tried and tested solutions and debate how best to create a sustainable travel & tourism sector. ... Read more
The protest can claim a victory (of sorts) with further holiday hotpots added to the Green List. However, should its messaging be on industry-saving support and not overseas 2021 summer ... Read more
Booking.com’s latest global research suggests that we have reached a “potential watershed moment for industry and consumers”. WTM’s Global Responsible Tourism Awards are now open for nominations and applications. It ... Read more
The debate on how and, importantly, where teams work post-pandemic has been re-entering the global conversation. While this is not a brand new approach, remote-first began receiving a lot more ... Read more
This is a guest post written by John Swarbrooke. Way back in 1998, John published the seminal text on Sustainable Tourism Management, and it is still in print. It has, for ... Read more
New safety protocols combined with vaccinated passengers and crew bring hope to a sector of the travel industry that was decimated by the impacts of COVID-19. After more than one ... Read more
It is not just the green environmental agenda. There is a host of ways in which technology can assist us in reducing our sector’s use of resources and greenhouse gas ... Read more
As the G7 meeting opens in Cornwall with Covid and climate change on the agenda, we can expect President Biden to remind us once again that this is the “decisive ... Read more
2021 will see hotels around the world re-open and look to get back to profit to off-set the losses of the Covid-19 crisis. One of the sector’s most significant and recurring costs is recruitment, with staff ... Read more
Global coronavirus cases continue to rise; deaths have also been increasing. However, official figures may not fully reflect the actual number in many countries. As the World Health Organisation constantly ... Read more
At ATM Virtual this week there are two panels of international relevance one on the perfect storm of issues faced by hospitality and the other on responsible technology for travel ... Read more
Daniella Sachs describes herself as a white South Africa, accepting the “agency of skin colour, ” she writes “while I accept that I was born with less melanoma than ... Read more
Everybody is looking forward to leaving the pandemic behind. We all wish for the devastating consequences of the virus to become ancient history so we can all start living the ... Read more
Thanks to the pharmaceutical industry’s phenomenal success in developing a vaccine against COVID-19, the travel industry is restarting again. There are reasons to be realistically optimistic for a decent summer ... Read more
I have dedicated the last 10 years of my life to the world of route development, supporting organizations around the globe to improve their air connectivity with a particular passion ... Read more
At WTM Africa there was a panel discussion about the relationship between tourism and the maintenance of biodiversity. Africa is still blessed with much of world’ charismatic megafauna, the Big ... Read more
As the UK’s restrictions on travel are slowly beginning to relax, many people are starting to plan their first trips abroad in over a year. Given the complexity of travel ... Read more
Although as an industry we may be focussed on more current crises like COVID, for which we are coming up with innovative solutions already, we must not forget the pressing ... Read more
There is growing awareness of the consequences of climate change. Last year the Pew Research Center surveyed people in 14 countries, amid the pandemic, about climate change.
The shift from ownership to recurring payments is no longer reserved for Amazon Prime, Spotify, or Netflix. Infiltrating all aspects of consumer life, the recurring revenue model accelerated in lockdown ... Read more
Community-led and owned tourism is an ethos in Guyana that has seen indigenous communities throughout the destination’s hinterland creating, implementing, and managing their own sustainable tourism projects for incoming travellers. ... Read more
Decarbonising aviation is vital to the future of the travel and tourism sector. The aviation sector needs to decarbonise itself, and it is demonstrably failing to make progress fast enough. ... Read more
A thrilling event with all the health and safety measures in place and an innovative hybrid format is back to support the global tourism industry and travel businesses.
Buyers and senior travel industry decision makers with direct purchasing responsibility, have always been an integral element of Arabian Travel Market. They have always been a fundamental part of the ... Read more
At the end of 2019, the group travel sector was flourishing. The formula was a winning one – provide travellers with the chance to meet likeminded people while experiencing new ... Read more
Which source markets will be among the first to resume regular long-haul travel to Africa? And how should you be adapting both your offering and marketing message in order to ... Read more
The desire to travel within “bubbles” and limiting the risk involved when sharing aircrafts, vehicles and accommodation has given rise to renewed interest in exclusive-use offerings. But in Africa, the ... Read more
Typically, African art is always associated with wooden masks, stone and bronze sculptures and traditional textiles – but there is so much more to discover – and potentially incorporate into ... Read more
From which accommodation categories have been hardest hit, to where South Africans are spending their cash – spoiler alert, look no further than Builder’s Warehouse – we unpack the facts ... Read more
Gen Z, also called Generation C, is the world’s youngest generation, living through a time of pandemic and a time when, hopefully, the world hopes to welcome some significant positive ... Read more
Many events that were cancelled in 2020 due to COVID, or happened only virtually, are now taking steps back to normality by offering a combination of in-person and virtual experiences.
As the COVID-19 crisis enters a second year airlines are still struggling to return to even a modest amount of flying activity. The Gulf has been affected as much ... Read more
The Middle East represents the present and the future of global travel and tourism thanks to its approach in developing the industry throughout the years and during the COVID-19 era.
We can learn much about tourism in Africa – celebrating diversity and inclusiveness, growing the cake to create more value for neighbouring communities, living with and benefitting from biodiversity, and ... Read more
In the Middle East, and in particular, the Gulf, pandemic-led consumer behaviours have forced the hospitality industry to re-imagine hotel concepts and offerings to meet revised guest expectations.
Conversations regarding equity in tourism through topics such as regenerative tourism and racial diversity have led to a greater need to consider inclusivity within our beloved industry.
We are getting closer to enjoy traveling again. Despite the catastrophic aura that COVID issues, there is hope for both travellers and for the tourism sector thanks to the vaccination ... Read more
Back in May of 2020, I contributed a blog asking hospitality brands and destination management organizations this question: Is now the time to embrace wellness tourism?
There has been great optimism in the media that we will “build back better” after lockdown. It is a worthy aspiration. I also hope that we will. But will we?
After the past year, many in Britain are fed up with three part phrases like “hands, face, space” so it is perhaps inevitable that old holiday mantra of “ticket, money, ... Read more
The climate emergency is upon us. We need to reduce emissions faster, but we also need to cope with the consequences of our failure to act over many decades.
As the second-largest search engine after Google and the second-most used social media platform, YouTube should not be overlooked when thinking about a potential guest’s customer booking journey.
The hospitality and F&B sectors are two of the industries most affected by COVID-19. Though normal dining appears not too far away from the horizon, establishments are navigating the balance ... Read more
David Attenborough in his most recent series A Perfect Planet has celebrated our Earth’s biodiversity and documented the natural forces – volcanos, the Sun, weather and oceans – which have ... Read more
The Roadmap out of coronavirus, unveiled by Prime Minister Boris Johnson, prompted the rush to book, with consumers understandably wishing to have a holiday to look forward to this summer.
51% of travellers are planning a relaxing vacation for 2021. Although travelling remains constricted in most of the global regions, there are ways to get travels going and new leisure ... Read more
The greenhouse gases we emit are largely invisible, the travel and tourism industry does not have smoke stacks and many of our emissions are embedded in our supply chains. Climate ... Read more