Social Media

February 3, 2023February 3, 2023

What is Content Repurposing?

Blog, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel We all know the importance of reducing, reusing and recycling when it comes to waste. But what if we explained that a similar concept ... Read more

January 6, 2023January 11, 2023

A Guide to Marketing Sustainable Tourism Services

Blog, marketing, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy ... Read more

March 9, 2021March 8, 2021

How travellers are using YouTube rather than Google when choosing hotels

Blog, marketing, Social Media

As the second-largest search engine after Google and the second-most used social media platform, YouTube should not be overlooked when thinking about a potential guest’s customer booking journey.

Read more

February 10, 2021February 9, 2021

How destinations can use social media to encourage travel once restrictions lift

Blog, marketing, Travel Industry

In an hyperconnected digital world, social media sites offer massive chances and tools for destinations to engage with travellers and help them travel safely again.

Read more

September 16, 2020September 9, 2020

Instagram Reels – how to use them for travel brands and destinations

Blog, marketing, Social Media

Whether you’re a travel brand or destination, incorporating Instagram Reels into your social media strategy is a great way to stand out from your competitors.

Read more

August 24, 2020August 19, 2020

How the travel industry can use social media to rebuild trust

Blog, marketing, Social Media

When it comes to communicating hygiene protocols and safety measures, it’s important to talk directly to your target audience. Social media gives you that opportunity, if you get it right ... Read more

August 17, 2020August 17, 2020

How to develop a hashtag strategy for your travel brand

Blog, marketing, Social Media

Whether you’re just setting up your brand’s social media handles, or you’ve been on Instagram for a while, having a hashtag strategy is key to increasing the visibility of your ... Read more

June 26, 2020August 20, 2020

Catch up – Bringing your brand to life with video content

Video, Webinars

Speakers Gareth Davies is MD of The Presenter Studio, a content creation and presenter coaching business.  Gareth has over 20 years experience working in the media – producing the world’s ... Read more

June 2, 2020June 12, 2020

Catch Up – Why now is the best time for social media marketing for tourism and how to do it

Video, Webinars

Speakers Lizanne founded Eco Africa Digital so that she could live out her two passions – ecotourism and online marketing. Her team has helped numerous tourism businesses grow their online ... Read more

May 13, 2020August 18, 2020

TOURISM: How to keep your company relevant in the social media during the crisis

Blog, marketing

*by Dre Nascimento Understand how to think about attractive publications for the public in the tourism sector without being sensationalist during the coronavirus pandemic Since the middle of March, the ... Read more

April 16, 2020August 12, 2020

How to make your brand’s content stand out on Instagram

Blog, marketing

Whether you’ve just decided to get serious about Instagram or you’ve been posting for a while but aren’t seeing many results for your brand, our guide will help.

Read more

April 16, 2020August 12, 2020

How to make your brand’s content stand out on YouTube

Blog, marketing

Building an audience on YouTube may seem like a daunting task, but it’s not an impossible one. We believe there are three key things you can do to make your ... Read more

August 7, 2019August 18, 2020

We’re in 2019 and blogs haven’t died

Blog, marketing, Social Media, Technology, Trends

Search the web and it’s not difficult to find articles announcing the end of blogs. Texts from times as far away (in internet times) as 2008 were already claiming that ... Read more

February 11, 2019August 18, 2020

SEO overload: The rise of the machine is killing your blog

Blog, Blogging, marketing

Cast your mind back… Do you remember the reason you started blogging in the first place? Maybe it was because you wanted to publish your words and experiences, to help ... Read more

August 15, 2018August 18, 2020

Neglect your blog and social and suffer the consequences

Blog, Blogging, marketing, Social Media

For the life of me, I fail to understand why a travel and tourism site starts a blog or a social media channel if it can’t maintain it. Mitigating circumstances ... Read more

March 1, 2018August 18, 2020

Social media mayhem, why bloggers need to control their creative content

Blog, Blogging, marketing, Social Media

One of the most common questions you’ll get at many blogging and influencer conferences these days from new content creators is “what advice would you give someone starting out today?”. ... Read more

June 14, 2017August 18, 2020

Forget social media – why quality blog content is the most valuable

Blog, Blogging, marketing, Social Media

It’s easy as a blogger to find yourself chasing your own tail scrambling to keep up with the latest social media platform and focusing on your follower numbers. Amongst all ... Read more

November 2, 2016January 23, 2017

Vine is dead. Long live social video

Social Media

So farewell then Vine, your life has been almost as short as the clips you host. The platform, which enabled users to create short, looped videos of up to six ... Read more

August 26, 2016January 23, 2017

Why do people use social media? The answer is revealed

Social Media

FIVE years ago, Travel Perspective was asked by an online travel agent to help re-write all of its destination content following a big algorithm change by Google. The change, the ... Read more

June 27, 2016January 23, 2017

How Social Media Is Being Deployed At Euro 2016

Social Media

Social media has been a key part of this year’s Euro 2016 football championships. Twitter added new features just for the championship, including auto-generated emojis when you use the #EURO2016 ... Read more

April 1, 2016April 25, 2022

The only way is video

Social Media

I think this is a UK first: there is a drone film festival in London in May. It is essentially a drinks event with awards attached: 10 categories (including selfie). ... Read more

March 21, 2016January 23, 2017

Is the tourist board irrelevant in the digital world?

Social Media

I often wonder whether we are seeing the end-game for the traditional tourist board or destination marketing organisation (DMO). Tourism boards and destination marketing organisations have been around for more ... Read more

March 4, 2016January 23, 2017

Social media analytics: be careful what you choose

Social Media

A COUPLE of years ago, I started playing with an analytics tool called Sumall. It’s essentially a site that pulls together social media statistics from all platforms, makes sense of ... Read more

February 22, 2016January 23, 2017

Five ways to save time on social media

Social Media

One of the most annoying quirks of Instagram is finally being addressed, bringing an end to a nightmare suffered by social media managers who have to look after multiple accounts. ... Read more

February 8, 2016April 14, 2022

Find a friend in Iceland through social media

Social Media

One of the many, many benefits of this technological age is that it has allowed destinations to put themselves on the map in a way that they wish to be ... Read more

December 9, 2015June 2, 2020

Jump into the stream: Facebook trials live video

Social Media

I can’t emphasise this enough – if you are not using video yet, you had better start soon. Video’s rise has been stratospheric this year. In its third quarter results ... Read more

November 4, 2015February 2, 2017

Yes minister: social media has revolutionised tourism branding

Press Releases, WTM London

“The rules of the game have changed and the consumer is in command.” That was the conclusion from Dr Taleb Rifai, Secretary-General of the UN World Tourism Organization, after today’s ... Read more

October 7, 2015January 23, 2017

Social media helps business to bloom in British tourism

Social Media

A COUPLE of years ago, my wife and I made the big move out of London to Dorset to set up a cut flower business. The business plan was that ... Read more

September 25, 2015April 25, 2022

What’s not to dislike about Facebook’s new plan?

Social Media

This week there has been a lot of talk about Facebook introducing a dislike button. Even James Corden on the Late Late Show has an opinion on the idea, as ... Read more

September 24, 2015January 23, 2017

Tip for working with bloggers

Blogging

Last month saw one of the periodic incidents where a disagreement between blogger and brand relations caused it to go mini-viral among the blogger community and those working in outreach. ... Read more

September 4, 2015April 27, 2022

Square, us? Instagram makes its photo size rule obsolete

Social Media

You can’t keep Instagram out of the news. Already the brightest star in the social media firmament, IG is generating ever more heat this summer. I wrote on this blog ... Read more

July 10, 2015June 2, 2020

Making money out of Instagram

Social Media

Instagram remains the current darling of social media, its star rising as brands clamour for attention in the best photogenic social platform on the market. The ability to show images ... Read more

June 22, 2015January 23, 2017

Are you on top of the newest Twitter features?

Social Media

Destinations, attractions and other tourism businesses will soon be able to promote themselves even better on Twitter thanks to a new feature being tested by the microblogging network. Twitter is ... Read more

June 11, 2015April 25, 2022

Instagram redesign: revolution or evolution?

Social Media

Instagram’s website has been redesigned. On the face of it, that’s very nice but there’s not a lot to shout about. It does look better, certainly. Only three images are ... Read more

May 22, 2015January 23, 2017

Facebook’s Instant Articles: threat and opportunity for travel?

Social Media

How often have you clicked on a link to an article on your Facebook feed only to sit for what seems like an eternity before something shows up? According to ... Read more

May 5, 2015January 23, 2017

Tourism Attractions Should Embrace Social Media

Social Media

There was a distinct moment when David Coulthard realized he had ‘cracked’ the challenge of encouraging his staff to adopt social media. The marketing manager of Salisbury Cathedral in south-west ... Read more

April 20, 2015June 2, 2020

Is it time to flip the funnel?

Blog, Social Media

In one of the many presentations made at our inaugural Social Travel Britain conference in Salisbury over the past few days, Dr Philip Alford of Bournemouth University said that maybe ... Read more

March 23, 2015January 23, 2017

Does #OreoEclipse mean we are hashtagged out?

Social Media

They were first spotted in 2007. They were given the official thumbs-up in 2009. Now they are everywhere. You cannot escape. By they, I mean hashtags. I was watching television ... Read more

February 17, 2015May 18, 2020

How Japan is using bloggers to attract tourists

Blogging

The Japan National Tourism Organization (JNTO) has just launched a high-profile campaign working with three bloggers – Kash Bhattacharya of Budget Traveller (budgettraveller.org/), Abigail King of Inside the Travel Lab ... Read more

February 4, 2015January 23, 2017

Facebook adds travel tips to Newsfeed

Social Media

In the past week, Facebook has made it’s latest attempt to grab a bigger share of the geolocation market with the launch of Place Tips. These nuggets of useful and ... Read more

December 29, 2014June 2, 2020

#justonerhino shows bloggers and companies can collaborate for conservation

Blog, Responsible Tourism, RT Marketing

100 bloggers are writing a blog each over 100 days to raise funds for rhino conservation. Might the #justonerhino campaign show a way media and the travel industry can work ... Read more

December 17, 2014April 29, 2022

Social Media: bye bye fictitious figures

Social Media

Over the past five years, bloggers and brands have built fictitious number of real followers. They have bought followers, blindly followed everybody that follows them (without regard) or hashtagged to ... Read more

December 3, 2014January 23, 2017

Get earned or get burned: the Oreo vlogger ruling

Social Media

A ruling by Britain’s Advertising Standards Authority last week threatens to remove a key plank from the content marketing strategies of travel companies. The ruling rapped Mondelez, the parent company of ... Read more

November 22, 2014March 23, 2015

Social Germany in Numbers

Infographics

Social Germany: the art of embracing social media Check out the report here.

Read more

November 22, 2014June 15, 2020

Social Germany: the art of embracing social media

Reports, Social Media

By the end of 2015, Germany is expected to have the largest number of social media users in western Europe, overtaking the UK in the process, according to eMarketeer. Penetration ... Read more

November 17, 2014January 24, 2017

Get in touch with your customer

Technology

At WTM last week, I was running my Genesys Sessions seminar programme on the Tuesday.  I had three speakers in each session covering the subjects of mobile, search engines, big ... Read more

October 28, 2014March 23, 2015

Social Shanghai in Numbers

Infographics

Social Shanghai: The Great Firewall and the Chinese platforms Check out the report here.

Read more

October 28, 2014June 15, 2020

Social Shanghai: The Great Firewall and the Chinese platforms

Reports, Social Media

When China and social media appear in the same sentence, the first thing a Westerner often thinks is that they are banned. This is all down to something known colloquially ... Read more

October 27, 2014April 20, 2022

How delegates can engage with the WTM Social Media Team

Social Media

I came across a great article by Mashable entitled, ‘5 Tips for Using Social Media During Conferences’describing how best to interact when attending conferences using social media. With World Travel ... Read more

October 22, 2014January 24, 2017

Will Storify enter the Room 101 of digital travel?

Social Media, Technology

I don’t know how I feel about Storify. I mean, we’ve been together for two years now and I’ve never been let down. Yes, I’ve dumped others. Farewell, Foursquare. So ... Read more

October 9, 2014January 24, 2017

Have we reached peak InstaMeet? Queensland breaks the record

Social Media, Technology

We spoke in our last blog post about why Instagram was the star social performer for 2014. Just this week, we have heard how the Australian state of Queensland has ... Read more

September 24, 2014January 24, 2017

Instagram: the star social performer of 2014

Social Media

Let’s put video to one side for a moment. But if you accept that images are very important to your social media strategy, then Instagram has to be near the ... Read more

September 10, 2014January 24, 2017

Valuable thoughts and takeaways from key sessions at TBU Nantes

Blogging, Social Media

TBU Nantes, our sixth (!) blogging and social media conference ended last week after three days of networking, learning and discovery. I was particularly proud of the conference lineup this ... Read more

September 9, 2014January 24, 2017

From Ice Buckets to Bucket Lists: social goes commercial

Social Media

You cannot fail to have noticed the Ice Bucket Challenge videos that have been filling our Facebook news feeds over the summer. According to Facebook, between 1 June and 1 ... Read more

August 29, 2014January 24, 2017

Facebook cracks down on the click-baiters

Social Media

It’s called click-baiting, whereby fantastically humorous quizzes await those who link through and then (usually) share the results with friends on Facebook. In this case, ‘Canvey Island (oh dear)’ said ... Read more

August 22, 2014January 24, 2017

Reputation is Everything

Social Media, Technology

Image: Dilbert Some news in the last few days has reminded me of one of the subjects I was addressing at my World Travel Market seminar back in 2010.  The ... Read more

August 20, 2014March 23, 2015

Social Denmark in Numbers

Infographics

Social Denmark: it’s all about recommendations Check out the report here.

Read more

August 20, 2014March 23, 2015

Social Denmark: it’s all about recommendations

Reports, Social Media

Throughout Denmark, at 50 popular tourist spots, you will find a sign this summer encouraging visitors to take a photo. Like the photo above. Each sign carries a distinct hashtag, ... Read more

August 13, 2014January 24, 2017

What is the ROI of social media?

Social Media

This post’s title is a much repeated question and one that is often answered by digital agencies with “What is the ROI of a chair or a phone?” The chair ... Read more

July 31, 2014January 24, 2017

The splintered picture in travel and social media

Aviation, Social Media

I work with social media in travel every day. Nose down to the grindstone, I don’t sniff the air often enough to always gauge what others are doing. But this ... Read more

July 17, 2014January 24, 2017

Using Twitter for Twitter stats

Social Media

In preparing monthly reports for travel clients on how well their social media is faring, I’m a fan of Twitonomy in gathering data on Twitter. It gives you a pile ... Read more

July 7, 2014September 18, 2017

How to make a difference using social media marketing for tourism

Blog, Carbon & Water, Responsible Tourism, RT Marketing

Social Media gives travel companies an incredible opportunity. How can we use the tools better and provide leadership as well as noise?

Read more

July 2, 2014January 24, 2017

The anatomy of a perfect blog post

Blogging

They say that email marketing is dead. That the opening rates are so low, that you do your brand more damage than good by abseiling into an inbox. I can ... Read more

June 23, 2014March 23, 2015

Social Qatar in Numbers

Infographics

Social Qatar: Watching the World Cup with interest Check out the report here.

Read more

June 23, 2014June 2, 2020

Social Qatar: Watching the World Cup with interest

Reports, Social Media

QATAR has more reason to watch the World Cup this year as it looks to Brazil to learn what lessons it can put into practise when hosting the tournament in ... Read more

June 18, 2014February 13, 2015

Newsjacking the #worldcup

Social Media

If you are on Twitter, you won’t need any introduction to the concept of newsjacking. It is the, some say shameless, practice of jumping on board something that is happening ... Read more

April 28, 2014March 23, 2015

Social Cape Town in Numbers

Infographics

Social Cape Town: A City That ‘gets’ Social Media Check out the report here.

Read more

April 28, 2014March 23, 2015

Social Cape Town: A City That ‘gets’ Social Media

Reports, Social Media

In 2009, in the run-up to the World Cup, Cape Town Tourism rolled out its first digital tourism marketing strategy. Five years later, the city is now widely recognised as ... Read more

March 17, 2014June 2, 2020

Why you need to stop selling tourism products (and start telling better travel stories)

Blog, Responsible Tourism, RT Marketing

A new report says top trends for travel 2014 include ‘green’ and ‘meaningful’. How can responsible tourism businesses capture this growing market?

Read more

February 18, 2014February 12, 2015

Social Media Report: The Silk Road

Reports, Social Media

The connected Silk Road It would be easy to think that the Silk Road – the traditional trade route linking Europe and Asia that brings to mind images of searing ... Read more

October 7, 2013February 12, 2015

Social Media Report: Turkey

Reports, Social Media

General overview of Social Media, internet and communications in Turkey There is a huge appetite for digital media in Turkey, despite home internet access being among the lowest in Europe. ... Read more