By Tom Mcloughlin, Founder, SEO Travel We all know the importance of reducing, reusing and recycling when it comes to waste. But what if we explained that a similar concept ... Read more
By Tom Mcloughlin, Founder, SEO Travel Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy ... Read more
As the second-largest search engine after Google and the second-most used social media platform, YouTube should not be overlooked when thinking about a potential guest’s customer booking journey.
In an hyperconnected digital world, social media sites offer massive chances and tools for destinations to engage with travellers and help them travel safely again.
Whether you’re a travel brand or destination, incorporating Instagram Reels into your social media strategy is a great way to stand out from your competitors.
When it comes to communicating hygiene protocols and safety measures, it’s important to talk directly to your target audience. Social media gives you that opportunity, if you get it right ... Read more
Whether you’re just setting up your brand’s social media handles, or you’ve been on Instagram for a while, having a hashtag strategy is key to increasing the visibility of your ... Read more
Speakers Gareth Davies is MD of The Presenter Studio, a content creation and presenter coaching business. Gareth has over 20 years experience working in the media – producing the world’s ... Read more
Speakers Lizanne founded Eco Africa Digital so that she could live out her two passions – ecotourism and online marketing. Her team has helped numerous tourism businesses grow their online ... Read more
*by Dre Nascimento Understand how to think about attractive publications for the public in the tourism sector without being sensationalist during the coronavirus pandemic Since the middle of March, the ... Read more
Whether you’ve just decided to get serious about Instagram or you’ve been posting for a while but aren’t seeing many results for your brand, our guide will help.
Building an audience on YouTube may seem like a daunting task, but it’s not an impossible one. We believe there are three key things you can do to make your ... Read more
Search the web and it’s not difficult to find articles announcing the end of blogs. Texts from times as far away (in internet times) as 2008 were already claiming that ... Read more
Cast your mind back… Do you remember the reason you started blogging in the first place? Maybe it was because you wanted to publish your words and experiences, to help ... Read more
For the life of me, I fail to understand why a travel and tourism site starts a blog or a social media channel if it can’t maintain it. Mitigating circumstances ... Read more
One of the most common questions you’ll get at many blogging and influencer conferences these days from new content creators is “what advice would you give someone starting out today?”. ... Read more
It’s easy as a blogger to find yourself chasing your own tail scrambling to keep up with the latest social media platform and focusing on your follower numbers. Amongst all ... Read more
So farewell then Vine, your life has been almost as short as the clips you host. The platform, which enabled users to create short, looped videos of up to six ... Read more
FIVE years ago, Travel Perspective was asked by an online travel agent to help re-write all of its destination content following a big algorithm change by Google. The change, the ... Read more
Social media has been a key part of this year’s Euro 2016 football championships. Twitter added new features just for the championship, including auto-generated emojis when you use the #EURO2016 ... Read more
I think this is a UK first: there is a drone film festival in London in May. It is essentially a drinks event with awards attached: 10 categories (including selfie). ... Read more
I often wonder whether we are seeing the end-game for the traditional tourist board or destination marketing organisation (DMO). Tourism boards and destination marketing organisations have been around for more ... Read more
A COUPLE of years ago, I started playing with an analytics tool called Sumall. It’s essentially a site that pulls together social media statistics from all platforms, makes sense of ... Read more
One of the most annoying quirks of Instagram is finally being addressed, bringing an end to a nightmare suffered by social media managers who have to look after multiple accounts. ... Read more
One of the many, many benefits of this technological age is that it has allowed destinations to put themselves on the map in a way that they wish to be ... Read more
I can’t emphasise this enough – if you are not using video yet, you had better start soon. Video’s rise has been stratospheric this year. In its third quarter results ... Read more
“The rules of the game have changed and the consumer is in command.” That was the conclusion from Dr Taleb Rifai, Secretary-General of the UN World Tourism Organization, after today’s ... Read more
A COUPLE of years ago, my wife and I made the big move out of London to Dorset to set up a cut flower business. The business plan was that ... Read more
This week there has been a lot of talk about Facebook introducing a dislike button. Even James Corden on the Late Late Show has an opinion on the idea, as ... Read more
Last month saw one of the periodic incidents where a disagreement between blogger and brand relations caused it to go mini-viral among the blogger community and those working in outreach. ... Read more
You can’t keep Instagram out of the news. Already the brightest star in the social media firmament, IG is generating ever more heat this summer. I wrote on this blog ... Read more
Instagram remains the current darling of social media, its star rising as brands clamour for attention in the best photogenic social platform on the market. The ability to show images ... Read more
Destinations, attractions and other tourism businesses will soon be able to promote themselves even better on Twitter thanks to a new feature being tested by the microblogging network. Twitter is ... Read more
Instagram’s website has been redesigned. On the face of it, that’s very nice but there’s not a lot to shout about. It does look better, certainly. Only three images are ... Read more
How often have you clicked on a link to an article on your Facebook feed only to sit for what seems like an eternity before something shows up? According to ... Read more
There was a distinct moment when David Coulthard realized he had ‘cracked’ the challenge of encouraging his staff to adopt social media. The marketing manager of Salisbury Cathedral in south-west ... Read more
In one of the many presentations made at our inaugural Social Travel Britain conference in Salisbury over the past few days, Dr Philip Alford of Bournemouth University said that maybe ... Read more
They were first spotted in 2007. They were given the official thumbs-up in 2009. Now they are everywhere. You cannot escape. By they, I mean hashtags. I was watching television ... Read more
The Japan National Tourism Organization (JNTO) has just launched a high-profile campaign working with three bloggers – Kash Bhattacharya of Budget Traveller (budgettraveller.org/), Abigail King of Inside the Travel Lab ... Read more
In the past week, Facebook has made it’s latest attempt to grab a bigger share of the geolocation market with the launch of Place Tips. These nuggets of useful and ... Read more
100 bloggers are writing a blog each over 100 days to raise funds for rhino conservation. Might the #justonerhino campaign show a way media and the travel industry can work ... Read more
Over the past five years, bloggers and brands have built fictitious number of real followers. They have bought followers, blindly followed everybody that follows them (without regard) or hashtagged to ... Read more
A ruling by Britain’s Advertising Standards Authority last week threatens to remove a key plank from the content marketing strategies of travel companies. The ruling rapped Mondelez, the parent company of ... Read more
By the end of 2015, Germany is expected to have the largest number of social media users in western Europe, overtaking the UK in the process, according to eMarketeer. Penetration ... Read more
At WTM last week, I was running my Genesys Sessions seminar programme on the Tuesday. I had three speakers in each session covering the subjects of mobile, search engines, big ... Read more
When China and social media appear in the same sentence, the first thing a Westerner often thinks is that they are banned. This is all down to something known colloquially ... Read more
I came across a great article by Mashable entitled, ‘5 Tips for Using Social Media During Conferences’describing how best to interact when attending conferences using social media. With World Travel ... Read more
I don’t know how I feel about Storify. I mean, we’ve been together for two years now and I’ve never been let down. Yes, I’ve dumped others. Farewell, Foursquare. So ... Read more
We spoke in our last blog post about why Instagram was the star social performer for 2014. Just this week, we have heard how the Australian state of Queensland has ... Read more
Let’s put video to one side for a moment. But if you accept that images are very important to your social media strategy, then Instagram has to be near the ... Read more
TBU Nantes, our sixth (!) blogging and social media conference ended last week after three days of networking, learning and discovery. I was particularly proud of the conference lineup this ... Read more
You cannot fail to have noticed the Ice Bucket Challenge videos that have been filling our Facebook news feeds over the summer. According to Facebook, between 1 June and 1 ... Read more
It’s called click-baiting, whereby fantastically humorous quizzes await those who link through and then (usually) share the results with friends on Facebook. In this case, ‘Canvey Island (oh dear)’ said ... Read more
Image: Dilbert Some news in the last few days has reminded me of one of the subjects I was addressing at my World Travel Market seminar back in 2010. The ... Read more
Throughout Denmark, at 50 popular tourist spots, you will find a sign this summer encouraging visitors to take a photo. Like the photo above. Each sign carries a distinct hashtag, ... Read more
This post’s title is a much repeated question and one that is often answered by digital agencies with “What is the ROI of a chair or a phone?” The chair ... Read more
I work with social media in travel every day. Nose down to the grindstone, I don’t sniff the air often enough to always gauge what others are doing. But this ... Read more
In preparing monthly reports for travel clients on how well their social media is faring, I’m a fan of Twitonomy in gathering data on Twitter. It gives you a pile ... Read more
They say that email marketing is dead. That the opening rates are so low, that you do your brand more damage than good by abseiling into an inbox. I can ... Read more
QATAR has more reason to watch the World Cup this year as it looks to Brazil to learn what lessons it can put into practise when hosting the tournament in ... Read more
If you are on Twitter, you won’t need any introduction to the concept of newsjacking. It is the, some say shameless, practice of jumping on board something that is happening ... Read more
In 2009, in the run-up to the World Cup, Cape Town Tourism rolled out its first digital tourism marketing strategy. Five years later, the city is now widely recognised as ... Read more
The connected Silk Road It would be easy to think that the Silk Road – the traditional trade route linking Europe and Asia that brings to mind images of searing ... Read more
General overview of Social Media, internet and communications in Turkey There is a huge appetite for digital media in Turkey, despite home internet access being among the lowest in Europe. ... Read more
