Report

November 1, 2023October 31, 2023

Identifying the Traveller of the Future through Consumer Segmentation

Blog, Economy, Travel Industry, Trends, WTM London

The mantra ‘travel is back’ is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players ... Read more

November 22, 2014June 15, 2020

Social Germany: the art of embracing social media

Reports, Social Media

By the end of 2015, Germany is expected to have the largest number of social media users in western Europe, overtaking the UK in the process, according to eMarketeer. Penetration ... Read more

November 15, 2014February 12, 2015

Online Travel Intermediaries: A Fast Changing Competitive Landscape

City Travel Briefings, Reports

  Key Findings Steady performance for online travel intermediaries: Global online travel intermediaries sales recorded a strong 8% CAGR over the 2008-2013 period, driven by the rapid rise of online ... Read more

October 28, 2014June 15, 2020

Social Shanghai: The Great Firewall and the Chinese platforms

Reports, Social Media

When China and social media appear in the same sentence, the first thing a Westerner often thinks is that they are banned. This is all down to something known colloquially ... Read more

October 23, 2014February 12, 2015

Tokyo City Travel Briefing

City Travel Briefings, Reports

  Key Findings Strong recovery in demand from international markets: After a sharp drop in arrivals in 2011, inbound tourism recovered surprisingly quickly and Tokyo has since enjoyed strong double-digit ... Read more

September 20, 2014February 12, 2015

Travel and the Sharing Economy

City Travel Briefings, Reports

  What is the sharing economy? The term “sharing economy” was first seen in the mid 2000s, and is also referred to as collaborative consumption, or the peer-to-peer economy. It ... Read more

August 20, 2014March 23, 2015

Social Denmark: it’s all about recommendations

Reports, Social Media

Throughout Denmark, at 50 popular tourist spots, you will find a sign this summer encouraging visitors to take a photo. Like the photo above. Each sign carries a distinct hashtag, ... Read more

August 16, 2014February 12, 2015

The Evolution of Loyalty Programmes in the Travel Industry

City Travel Briefings, Reports

  Key Findings Airline loyalty programmes in transformation: To better cater to their highest paying passengers, airlines have made moves to reward these lucrative travellers better, including switching to a ... Read more

July 19, 2014February 12, 2015

Online Travel Consumer Briefing

City Travel Briefings, Reports

  Key Findings Internet penetration continues to grow: Internet users are recording steady growth worldwide and reached 2.7 billion globally in 2013. Their rise is expected to continue in the ... Read more

June 23, 2014June 2, 2020

Social Qatar: Watching the World Cup with interest

Reports, Social Media

QATAR has more reason to watch the World Cup this year as it looks to Brazil to learn what lessons it can put into practise when hosting the tournament in ... Read more

June 20, 2014February 12, 2015

New York City Travel Briefing

City Travel Briefings, Reports

  Key Findings Keeping the momentum: After reaching its goal of attracting over 50 million tourists in 2012, New York City expects to boost arrivals to 55 million by 2015, ... Read more

May 30, 2014February 12, 2015

Sydney City Travel Briefing

City Travel Briefings, Reports

INTRODUCTION Key Findings Sydney for fun Home of world-famous landmarks, attractions, natural parks and experiences to suit all tastes and budgets, Sydney is a major leisure destination. Strong prospects for ... Read more

May 5, 2014February 12, 2015

Beijing City Travel Briefing

City Travel Briefings, Reports

Key Facts SWOT: Beijing STRENGTHS Wealth of resources… As China’s capital for more than 600 years, Beijing has a wealth of historical and cultural attractions. Ancient palaces and temples vie ... Read more

April 28, 2014March 23, 2015

Social Cape Town: A City That ‘gets’ Social Media

Reports, Social Media

In 2009, in the run-up to the World Cup, Cape Town Tourism rolled out its first digital tourism marketing strategy. Five years later, the city is now widely recognised as ... Read more

March 28, 2014February 12, 2015

Sao Paulo City Travel Briefing

City Travel Briefings, Reports

Key Facts SWOT: Sao Paulo STRENGTHS Global destination: São Paulo is the largest business centre in Latin America and features numerous culture, fashion and entertainment attractions year round. Geographic location: ... Read more

March 2, 2014February 12, 2015

Moscow City Travel Briefing

City Travel Briefings, Reports

 INTRODUCTION Key Findings Arrivals Up Arrivals to Moscow are showing good growth with over five million visitors in 2012, illustrating the complete recovery from the recession in 2009. Government proactive ... Read more

February 18, 2014February 12, 2015

Social Media Report: The Silk Road

Reports, Social Media

The connected Silk Road It would be easy to think that the Silk Road – the traditional trade route linking Europe and Asia that brings to mind images of searing ... Read more

February 6, 2014February 12, 2015

Low-cost Carriers: Exploring New Territories

City Travel Briefings, Reports

AIR SEGMENT BACKGROUND LCCs still increasing share LCCs continue to take share from the schedule operators globally, and have been particularly favoured by cost conscious travellers in a time of ... Read more

October 7, 2013February 12, 2015

Social Media Report: Turkey

Reports, Social Media

General overview of Social Media, internet and communications in Turkey There is a huge appetite for digital media in Turkey, despite home internet access being among the lowest in Europe. ... Read more