WTM® Blog

Gain insight about trends, challenges and innovation across various tourism sectors from our industry leaders, on a regular basis.

Join the conversation by commenting on posts, or contact the Editor to enquire about being featured in one of our guest blog spots.

August 28, 2020August 28, 2020

Join the UK travel industry’s fight to #SaveTravel

Blog, Resilience and Recovery

The #SaveTravel campaign seeks to make the UK government recognise and respond to the unique challenge facing travel companies large and small.

August 26, 2020August 25, 2020

What can we learn from Sicily as they invest in tourism?

Blog, Destinations, Travel Industry

COVID has been a ‘total disaster’ for tourism to Sicily, as it has been for many destinations. But now the Italian region is investing millions of euro to incentivise international ... Read more

August 25, 2020August 26, 2020

How are biodiversity loss and human disease affecting tourism?

Blog, Responsible Tourism

SARS, MERS and Ebola originated in wild animals. There is a growing awareness of the links between animal health and the health of our planet.

August 21, 2020September 3, 2020

How Allyship can foster diversity and inclusion in the travel industry

Blog, Diversity & Inclusion

Allyship matters because once we acknowledge that we have privileges, we need to ensure that we use these privileges to improve the lives of others.

August 20, 2020August 20, 2020

The set of skills needed by travel professionals after COVID-19

Blog, Travel Industry

New abilities are required for the ultimate professional within the travel and tourism sector. While the industry focuses its efforts on adapting to the new normal, knowledge remains the most ... Read more

August 20, 2020August 19, 2020

Travel Talk and Insight: Adventure Tourism Post-COVID and Beyond

Adventure, Blog, Resilience and Recovery

To help us navigate the terrain of adventure tourism post-COVID, I sat down with a legit adventurer, CEO and Tour Manager of Outdoor Activities in Romania, Mr. Dan Chitila.

August 18, 2020August 19, 2020

How travel brands can use social media in 2020

Blog, marketing

Travellers use social media at every stage of their trip and now is the time for travel brands to make sure they are getting the most out of it.

August 18, 2020August 18, 2020

Cancelled. Where must tourism travel next?

Blog, Responsible Tourism

All this is – too late, and too slowly – coming to a head. How fragile and unjust is the system we have designed. How it relies on not seeing ... Read more

August 11, 2020August 26, 2020

COVID-19 isn’t all bad

Blog, Responsible Tourism

COVID-19 maybe, for now, the new normal. But, there is some good news too.

August 10, 2020August 20, 2020

Travel and Tourism: Embracing Transformation to Move Beyond Coronavirus

Blog, Travel Industry, Trends

Travel and tourism have transformed beyond recognition since Coronavirus (COVID-19), going from a juggernaut of constant growth to a shadow of its former self.

August 7, 2020August 20, 2020

Camping: this summer’s hot holiday

Blog, Destinations

The months of lockdown have left a spectacular pent-up demand for a simple, safe place to relax and breathe. And that place is a field.

August 5, 2020August 20, 2020

8 motivations for booking a wellness trip revealed

Blog, Wellness

Wellness has been a popular trend within the tourism industry for a while now. It allows travellers to use their holidays, and precious time off work, to maintain or improve ... Read more

August 4, 2020August 26, 2020

Will 2020 define the future of tourism?

Blog, Resilience and Recovery, Responsible Tourism

Cut emissions in half by 2030. This is what defines the future of tourism. Not what tourism looks like in 2020, but what it needs to look like in ten ... Read more

August 3, 2020August 20, 2020

The incalculable value of ‘staycations’

Blog, Destinations, Travel Industry

The rise of staycations means a transformation in the way we approach travelling. By going on these holidays, people can avoid crowded places and attractions while they enjoy placid outdoor ... Read more

July 30, 2020September 25, 2020

Hydrogen will power the next generation of planes

Aviation, Blog, Responsible Tourism, Responsible Tourism Spotlight

Aviation Week earlier this month concluded that “from 2030 onward to 2050, renewable hydrogen production technologies should reach maturity, the strategy says. Hydrogen and hydrogen-derived synthetic fuels should penetrate more ... Read more

July 27, 2020August 19, 2020

Will video be vital in getting people to trust in the cleanliness and hygiene provisions for booking a holiday?

Blog, Hospitality, Resilience and Recovery

A growing number of travel and tourism companies are turning to video to get their safety and hygiene messages across.

July 23, 2020August 19, 2020

How destinations should communicate trust: the case of Gran Canaria

Blog, Destinations

To communicate the safety of both Gran Canaria and the whole of the Canary Islands as a tourist destination, several initiatives are involving different industry’s stakeholders.

July 22, 2020August 19, 2020

Why is it essential for luxury travel and sustainability to have a harmonious future?

Blog, Luxury, Responsible Tourism

Harmony should be created between luxury travel and sustainability. Here’s the reason why…

July 21, 2020August 18, 2020

Emergence Of Niche Travel Post COVID-19

Blog, Technology

Several experts in the travel business have expressed confidence that we will likely see significant growth in niche travel driven primarily by the confidence of travelling in a less risk ... Read more

July 21, 2020August 17, 2020

COVID-19, the good, the bad and the ugly

Blog, Responsible Tourism

COVID-19 is a global pandemic, but it is unevenly spread around the world. In some countries the worst has passed for now, in others the situation is worsening.

July 17, 2020August 17, 2020

How will luxury travel preferences shift in a post-Coronavirus world?

Blog, Luxury

If history is believed to repeat itself many times over, then it is predicted that the luxury market will be the first to come out of the dark that this ... Read more

July 14, 2020August 20, 2020

Catch up – Industry Interview: with Chiara Quaia, Mastercard

Blog, Events, Travel Forward, Travel Forward Online, Travel Technology, Video, Webinars

Speakers Chiara has been working in the travel and payments industry for the past 20 years and is currently the Vice President Market Development Travel, within the Enterprise Partnerships team ... Read more

July 14, 2020August 20, 2020

Catch up – Paying for travel: the customer impact during and post Covid-19 experience

Blog, Events, Technology, Travel Forward Online, Travel Technology, Video, Webinars

Speakers Brian Quarrie is a management executive with 20 years specialist knowledge within the payments industry. Having worked across multiple geographies (Europe, Middle East and Africa) and several payment product ... Read more

July 14, 2020August 20, 2020

Catch up – Keynote Opening Address

Blog, Technology, The Travel Tech Show, Travel Forward, Travel Forward Online, Travel Technology, Video, Webinars

Speakers Paul Charles is a former BBC News Presenter, former Communications Director to Sir Richard Branson at Virgin Atlantic and at Eurostar, and now runs The PC Agency, a global ... Read more

July 14, 2020August 17, 2020

The Pandemic and Tourism in Africa

Blog, Responsible Tourism

The pandemic has hit tourism to Africa hard. The Gambia, in West Africa, has a population of just over 2 million, with many living in rural poverty.

July 13, 2020August 17, 2020

We should reinvent hotels to be living labs for the future

Blog, Hospitality, Responsible Tourism

Can hotels help us live more sustainably? Can they help us prepare and adapt for a life that will increasingly be defined by an ever-worsening climate emergency?

July 7, 2020November 13, 2020

Travel Forward expands reach with series of online mini-conferences

Press Releases, Technology, Travel Forward

Payment processes, chargebacks and refunds will be discussed at length in the first Travel Forward Online, a new imprint designed to bring a digitised Travel Forward experience to the desktops ... Read more

July 3, 2020August 17, 2020

What should post-pandemic adventure travel offer?

Adventure, Blog

There has been a lot of talk lately about adventure travel being one of the sectors that does better in whatever tourism comes next.

July 3, 2020August 17, 2020

5 rules for handling guest email addresses

Blog, Technology

The law, the tools on the market, and the automation options are all finally aligned. You have everything you need to collect your guest email addresses and communicate effectively.

June 30, 2020August 12, 2020

WTM symposium showcases the science of zero-carbon aviation fuels

Press Releases, Responsible Tourism

WTM Portfolio is leading the way in tackling the climate crisis by hosting a symposium of top scientists who are working on ways to decarbonise aviation. Harold Goodwin, WTM’s Responsible ... Read more

June 30, 2020August 17, 2020

Climate Change – Flying is not the problem

Aviation, Blog, Responsible Tourism

The global pandemic has revealed how important tourism is to so many developed and developing countries. COVID-19 has had very different impacts on guests and hosts.

June 29, 2020August 17, 2020

Racism in tourism, decarbonising aviation and the pandemic

Blog, Responsible Tourism

Learning to live with the threat of COVID-19 will take time. As this month’s Responsible Tourism News goes to press some states in the USA are halting re-openings.

June 28, 2020August 17, 2020

Seven Points for Tourism Management Organizations to Consider as the Industry Recovers

Blog, Resilience and Recovery

The WTA’s Nine-Point List of Assets & Attributes for Wellness Destinations, along with how each point might apply to any geographic destination as the industry recovers, is as follows…

June 26, 2020August 17, 2020

Now is the time for technology that works

Blog, Technology

As the travel industry has moved online to work remotely with the ongoing global crisis, technology plays an important role in assuring our continuous connection to the entire world.

June 26, 2020November 18, 2020

Saudi Arabia will be ready to welcome the world

Arabian Travel Market, Destinations, Press Releases

Tourism may be on hold, but Saudi Arabia is working hard to ensure we are ready to receive visitors again when international travel resumes.

June 26, 2020August 17, 2020

How black influencers think the travel industry could combat racism

Blog, Diversity & Inclusion, marketing

This month has brought new focus to Black Lives Matter, and the everyday racism many black people still experience. When it comes to the travel industry, there’s a lot more ... Read more

June 26, 2020August 17, 2020

Will influencer marketing help brands to bounce back post-coronavirus?

Blog, marketing

Influencer marketing is often described as ‘accelerated word-of-mouth’. The direct relationship between consumers and influencers allows brands to communicate in a way that feels authentic and in tune with what ... Read more

June 24, 2020November 18, 2020

World Tourism Cities Federation: Case Experience Sharing on Restarting Urban Tourism after the COVID-19 Pandemic

Arabian Travel Market, Blog, Destinations, Resilience and Recovery

The global COVID-19 pandemic has severely hit the healthy and sustainable development of world tourism. How to support the recovery of tourism market after the pandemic is under control has ... Read more

June 23, 2020August 17, 2020

South Africa’s Responsible Tourism: Challenges & Opportunities

Blog, Responsible Tourism

Last week I was able to interview Derek, I began by asking him about how important tourism was to creating a more just and equal society post-apartheid.

June 22, 2020November 18, 2020

Ultra high net worth individual travel post-COVID-19

Arabian Travel Market, Blog, Luxury, Travel Industry

While commercial aviation giants are facing unprecedented times as a result of the COVID-19, the private aviation industry is anticipating a boom.

June 20, 2020November 18, 2020

Future Travel Booking Habits

Arabian Travel Market, Blog, Resilience and Recovery, Travel Industry

ForwardKeys, the world’s leading travel analytics company, latest air bookings data shows the road to recovery is plausible for the Middle East to kick-start this year, despite the imminent drop ... Read more

June 19, 2020August 14, 2020

Understanding and successfully reaching the LGBTQ+ traveller

Diversity & Inclusion, Video

Speakers Prior to joining IGLTA, John has worked for Delta Air Lines, the Washington D.C. Convention Bureau, and the Human Rights Campaign. He was born in Massachusetts, attended the University ... Read more

June 19, 2020August 17, 2020

How can luxury brands respond to post-coronavirus behaviour?

Blog, Luxury, Travel Industry

With some countries now starting to ease their lockdown regulations due to COVID-19, there have already been signs of revenge spending with luxury brands.

June 19, 2020August 17, 2020

Stringent hotel protocols unveiled as hospitality industry re-opens

Blog, Hospitality, Luxury, Resilience and Recovery

Cleanliness is the new godliness. This is the path that the hospitality sector is headed as major hotels chains and resorts make their re-opening plans known.

June 19, 2020September 30, 2020

Could Virtual Reality be a way for hotels to differentiate?

Blog, Hospitality, Technology

Virtual Reality, and other rich content tools, could be the means to turn lookers into bookers for hotels.

June 18, 2020November 18, 2020

Italy, the closest to heaven experience: Travel safely to the core of Italian authenticity

Arabian Travel Market, Blog, Destinations, Travel Industry

The unique experience in the Italian lifestyle drives the strategies of the Italian Tourist Board for recovery.

June 17, 2020August 17, 2020

What’s in the future for tour operators?

Blog, Travel Industry

Travel has gone from a position where it represented more than 10% of global GDP, employing or supporting more than 300 million people, to a virtual standstill with only limited ... Read more

June 16, 2020August 14, 2020

How can destinations support domestic tourism?

Blog, Responsible Tourism

Now as our industry enters a different phase, where we are tentatively reopening again, it is good to see examples appearing of governments and private sector initiatives introducing vouchers and ... Read more

June 15, 2020October 13, 2020

Domestic tourism to the rescue

Blog, Resilience and Recovery, Responsible Tourism Spotlight, Travel Industry

As international travel comes to a standstill with closed borders and struggling airlines, experts around the world are looking up to domestic travel as a means to kickstart the recovery ... Read more

June 12, 2020August 14, 2020

Millennials, Travel Tech and Post-Pandemic Travel

Blog, Technology

For travel providers, it’s now more important than ever to use technology that resonates with millennials. Because these digital natives aren’t just an important group in their own right.

June 8, 2020

WTM Global Hub extends range to cover Tech Opportunities and Tour Operators

Press Releases, Technology

WTM Global Hub’s ongoing series of business-focused webinars will feature two sessions this week, looking at where technology will make the difference in the post-COVID-19 new normal, followed by a ... Read more

June 5, 2020August 14, 2020

Could Zoom be the future for travel agencies?

Blog, Technology

We are becoming accustomed to video apps like Zoom, both in our social lives and our business lives.

June 4, 2020August 17, 2020

What we are looking for in World Responsible Tourism Award entries

Blog, Responsible Tourism

As many of you will already be aware, we opened entries for the World Responsible Tourism Awards a couple of weeks ago. The aim of this year’s awards is to ... Read more

June 4, 2020August 14, 2020

I have glimpsed the future of tourism – and it’s not at all bad

Blog, Resilience and Recovery

Tourism and travel employs one in 10 of the world’s working population and is estimated to be worth a staggering US$8.9 trillion – that’s 10.3 per cent of world GDP.

June 3, 2020November 18, 2020

Make Your Connection: Influencers as a Key Part of the Marketing Mix in the COVID-19 The Road to Recovery

Arabian Travel Market, ATM Virtual, Blog, marketing

{ “channelId” : 18179, “language”: “en-US”, “commId” : 418788, “displayMode” : “standalone”, “height” : “auto” }https://www.brighttalk.com/clients/js/player-embed/player-embed.js Speakers Eddie Taylor is currently Head of Content at ITP Create, an experiential and ... Read more

June 3, 2020September 30, 2020

Does the COVID-19 emergency mean over-tourism is over?

Blog, Responsible Tourism

For our industry, where much of the conversation of the last few years in tourism has focussed on the issue of over-tourism, this question is especially pertinent. What comes next?

June 1, 2020September 30, 2020

Data-driven Decisions In Times Of Uncertainty

Blog, Technology

It’s easy in times of crisis and uncertainty to be led by our emotions, and to make decisions which we wouldn’t normally make. Your best defence in uncertain times is ... Read more

May 29, 2020August 14, 2020

Virtual events vs physical events – which is best?

Blog, marketing

Over the past couple of months the events industry has changed dramatically. Events that are usually attended by thousands of people in huge conference centres have been postponed to later ... Read more

May 28, 2020September 25, 2020

Airlines in Crisis: The Prognosis For The Aftermath of COVID-19

Aviation, Blog

It’s hard to believe that only a few months ago everything looked normal in the airline world. Well as normal as it ever is, there is always some challenge to ... Read more

May 26, 2020August 14, 2020

Travel Technology Trends For A Post-Coronavirus World

Blog, Technology

From a historical perspective, five years from now, we will look back on this period and simply conclude that travel technology was already ushering the future of travel. COVID-19 just ... Read more

May 26, 2020August 13, 2020

Serving the travel industry with tech solutions is necessary nowadays

Blog, Technology

The business-critical importance of next generation technology in travel and hospitality was made crystal-clear.

May 26, 2020August 13, 2020

New travel initiative is shining a light on travel companies helping during COVID-19

Blog, Resilience and Recovery

A newly launched initiative is shining a light on those travel companies helping during the COIVD-19 outbreak.

May 25, 2020August 13, 2020

Is now the time to embrace wellness tourism?

Blog, Wellness

For hospitality brands and destination management organizations, this may be the time to consider breaking into the wellness space. Here’s why…

May 22, 2020

Industry Experts to share tips on Technology, Customer Loyalty and COVID-19 in webinar for WTM Global Hub

Press Releases, Technology

WTM Global Hub – WTM Portfolio’s new online portal – and Travel Forward – the leading travel technology event in travel & hospitality – are hosting a free-to-view webinar which ... Read more

May 22, 2020August 12, 2020

WTM World Responsible Tourism Awards 2020 are dedicated to recognising tourism’s efforts to respond to COVID-19

Press Releases, Responsible Tourism

The World Responsible Tourism Awards 2020 are dedicated to acknowledging those in travel and tourism who have taken remarkable steps to address the multiple challenges brought to our industry by ... Read more

May 22, 2020August 13, 2020

Contactless Hotel Operations Have Moved from Nice-to-Have to a Necessity

Blog, Hospitality, Technology

The idea of contactless technology in the hotel industry is not new, though until now it has been regarded as an operational ‘luxury’ rather than a must-have.

May 19, 2020August 13, 2020

World Responsible Tourism Awards 2020

Blog, Responsible Tourism

In this year when the world faces a global pandemic, it seemed inappropriate to continue with the World Responsible Tourism Awards as usual.

May 18, 2020August 13, 2020

The Cruise Industry Feels the Brunt of the Coronavirus-led Travel Shutdown

Blog, Resilience and Recovery

Travel bans imposed across the globe, hundreds of thousands of flight cancellations, thousands of cancelled cruise voyages and port closures have led to a sharp drop in tourism demand.

May 18, 2020August 13, 2020

The Future is Electric: Exploring the World in a Two Seat Solar Powered Airplane

Blog, Technology

While Tesla and other car manufacturers are changing the way we commute, prototype electric airplanes are set to change the way we fly in the future.

May 15, 2020August 13, 2020

Air travel shown to rebound quickly once travel restrictions lifted

Aviation, Blog

As countries slowly move out of lockdown mode and reopen their economies, there is a big unknown as to how long it will take for air travel to resume.

May 15, 2020August 13, 2020

The future of aviation, why reputation matters and the economic impact of COVID-19

Blog, Responsible Tourism

I publish Responsible Tourism News each month covering the major developments in Responsible Tourism.

May 15, 2020August 13, 2020

SMART Tourism Will Help Destinations Reopen Faster And Safer During The COVID-19 Crisis

Blog, Technology

The past few years have seen more and more destinations adopting travel-tech solutions to enhance their visitor experience. Now, these same SMART tourism technologies can be adapted to help face ... Read more

May 12, 2020May 14, 2020

We all know that “the travel and tourism industry will never be the same again”: this is our opportunity to recreate a more responsible sector

Blog

*by Gustavo Pinto We’re gradually getting over the initial shock of unprecedented proportions that this moment has brought us – especially after COVID-19 was classified as a global pandemic. As ... Read more

May 11, 2020May 14, 2020

How is ecuadorian tourism facing up to COVID-19 and what plans does it have for recovery after the crisis?

Blog

*by CAPTUR (Camara Provincial de Turismo Pichincha) Ecuador is facing both a health and economic crisis and is in a very difficult situation. It has not had its own currency ... Read more

May 11, 2020May 14, 2020

Tourists after Covid-19

Blog

*by ATTA (Adventure Travel Trade Association) We all know that the behaviour of tourists is going to change after this huge pandemic. The Adventure Travel Trade Association team, especially our ... Read more

May 11, 2020May 14, 2020

Tourism seeks alternatives for facing up to the crisis created by the coronavirus

Blog

*by Alexandre Sampaio (President of the Brazilian Hospitality & Food Association) The arrival of the new coronavirus (Covid-19) in Brazil just over a month ago changed the lives of Brazilian ... Read more

May 11, 2020May 11, 2020

How are we going to get back to the “unprecedented” normal?

Blog

*by Adriana Cavalcanti The purpose of this article is to generate some ideas and get moving towards all industries, without exception, resuming their operations; after all, isn’t that what we’ve ... Read more

May 11, 2020

It’s time to invest in knowledge and relationships

Blog

*by Luciane Leite For almost two months now we’ve been working in a scenario that has no precedents, either in Brazil or worldwide. Millions of people are working from home ... Read more

May 11, 2020August 13, 2020

What will air travel look like in the next six months?

Aviation, Blog

The experience of travelling by plane is set to change forever. New restrictions and regulations will appear for every part of the journey due to COVID-19.

May 11, 2020August 13, 2020

Time for airlines to revisit new-and-improved virtual reality

Aviation, Blog, Technology

The enthusiasm for virtual reality is growing as airlines consider all options for winning business and converting customers in the new post-Covid-19 world.

May 11, 2020September 30, 2020

How do we redesign tourism for a sustainable future?

Blog, Resilience and Recovery, Responsible Tourism

As we look at ways to achieve a sustainable future for tourism, we should ask what tourism can do to support a sustainable future. How can we redesign our industry ... Read more

May 7, 2020August 13, 2020

The current thirst for virtual travel and its role in future travel planning

Blog, Technology

When travel shut down in March, the Faroe Islands – along with a large part of the world – turned to virtual tourism to remind tourists what they were missing, ... Read more

May 5, 2020August 13, 2020

How travel organisations are thinking creatively during the crisis

Blog, marketing

Destinations and other travel organisations are embracing Zoom, Spotify and voucher schemes during the coronavirus crisis as they try to stay relevant and, in the case of some, maintain viable ... Read more

May 4, 2020August 13, 2020

Embracing video to build your brand in times of uncertainty

Blog, marketing

It is now more important than ever to build a digital marketing strategy for your brand than includes high quality, compelling video.

May 4, 2020August 26, 2020

COVID-19: Is it time to press the reset button?

Blog, Responsible Tourism

The current crisis is without parallel, the first global pandemic in the age of mass tourism. Any return to business as usual looks uncertain.

April 27, 2020August 13, 2020

How can we ensure tourism’s recovery benefits those that most need it?

Blog, Resilience and Recovery, Responsible Tourism

Recent tourism initiatives and campaigns give me hope that the industry’s recovery can be marked by the same generosity and resilience that has been shown through the early stages of ... Read more

April 22, 2020August 13, 2020

Conversational Interfaces Are The Next Frontier In Travel

Blog, Technology

Billions of people use Facebook Messenger, WhatsApp and WeChat every day. Messaging apps to communicate with businesses as well as friends – Facebook says some 10 billion messages are exchanged ... Read more

April 22, 2020August 13, 2020

Navigating The Effect Of COVID-19 On The Short-Term Rental Industry

Blog, Technology

While almost every industry is feeling the impact of the Coronavirus (COVID-19) pandemic, the travel industry is at the forefront of the economic downturn, and naturally, that is a daunting ... Read more

April 17, 2020April 18, 2020

10 Best Africa Wildlife Documentaries

Blog

by Tania De Kock Source: Rhino Africa You’ve binge-watched and rewatched all the movies you can find. Now what? Well, there’s nothing quite as thrilling as watching the best Africa wildlife ... Read more

April 17, 2020August 13, 2020

Business as Usual – no time soon

Blog, Responsible Tourism

These are extraordinary times, a return to business as usual looks improbable. The IMF is predicting that the ‘Great Lockdown’ will result in the worst recession since the Great Depression, ... Read more

April 17, 2020August 12, 2020

10 travel films to help cure your holiday blues

Blog, Wellness

If you’re feeling the FOMO right now, here’s a few travel films to help transport you to your favourite destinations…

April 14, 2020

How Rhino Africa is Navigating Covid-19

Blog

Thought Leadership with David Ryan & Grant Rapaport Over the past few days, a number of people have been asking us for our view, in addition to how we at Rhino ... Read more

April 9, 2020August 12, 2020

What Can Luxury Travel Brands Do in the Midst of a Pandemic?

Blog, Luxury, marketing, Resilience and Recovery, Responsible Tourism

Luxury during a global pandemic. Is there such a thing? Moreover, is it even proper to think about luxury at this time?

April 7, 2020

The Judges’ Reasons: 2020 Inspirational Africa Responsible Tourism Awards

Blog

The African Judges Awards in 2020 These awards are rare and are used to recognise businesses which achieve in multiple categories and have been recognised by different panels of judges. Africa has ... Read more

April 7, 2020August 12, 2020

COVID-19, Resilience and keeping in touch

Blog, Resilience, Responsible Tourism

When the post-mortems begin to be done on the different ways the pandemic was handled in different countries we shall learn a great deal about what works and what doesn’t. ... Read more