Mark Frary is co-founder of Travel Perspective, a social and digital consultancy working with travel companies and tourism organisations to create successful marketing campaigns
He is an author and writer specialising in travel, social media and technology. He writes regularly for The Times and has written for many other publications including the Evening Standard, the Independent on Sunday, the Daily Express, Food & Travel, ABTA magazine, the easyJet magazine and Teletext. Mark also gives expert advice to leisure and business travel companies on their social media and communications strategies and is the co-founder of Social Travel Market, an annual conference on the use of social media in travel at World Travel Market.
He is the author of seven books including The Origins of the Universe for Dummies and is currently working on a biography of the ski pioneer Erna Low.
Mark lives in Ampthill in Bedfordshire, UK with his wife and three children. www.travelperspective.co.uk
By Mark Frary, Co-Founder, Travel Perspective There are a lot of countries around the world where the Covid pandemic has largely been forgotten with life returning to (almost) normal. However, ... Read more
Instagram has taken another step forward in becoming a key marketplace for people to buy things. This week the company announcemenced the rollout of something called Instagram Checkout, which will ... Read more
Very large, successful multinational companies, whether they drill for oil, make cool technology products or are huge e-commerce platforms, tend to have one thing in common these days – they ... Read more
Two destinations have announced two very different but both very eye-catching approaches to marketing themselves in the past week. But at the heart of both Visit Sweden’s country takeover by ... Read more
Social media has been a key part of this year’s Euro 2016 football championships. Twitter added new features just for the championship, including auto-generated emojis when you use the #EURO2016 ... Read more
I often wonder whether we are seeing the end-game for the traditional tourist board or destination marketing organisation (DMO). Tourism boards and destination marketing organisations have been around for more ... Read more
Destinations, attractions and other tourism businesses will soon be able to promote themselves even better on Twitter thanks to a new feature being tested by the microblogging network. Twitter is ... Read more
The Japan National Tourism Organization (JNTO) has just launched a high-profile campaign working with three bloggers – Kash Bhattacharya of Budget Traveller (budgettraveller.org/), Abigail King of Inside the Travel Lab ... Read more
A ruling by Britain’s Advertising Standards Authority last week threatens to remove a key plank from the content marketing strategies of travel companies. The ruling rapped Mondelez, the parent company of ... Read more
Facebook autoplay videos are the new Marmite – people either love them or hate them. Either way, they are hard to ignore. Starting last September, Facebook started trialling autoplay videos ... Read more
Facebook, which has just celebrated its tenth birthday, issued its latest results at the end of January and the results and comments from senior executives contained plenty of messages for ... Read more