Mark Frary is co-founder of Travel Perspective, a social and digital consultancy working with travel companies and tourism organisations to create successful marketing campaigns
He is an author and writer specialising in travel, social media and technology. He writes regularly for The Times and has written for many other publications including the Evening Standard, the Independent on Sunday, the Daily Express, Food & Travel, ABTA magazine, the easyJet magazine and Teletext. Mark also gives expert advice to leisure and business travel companies on their social media and communications strategies and is the co-founder of Social Travel Market, an annual conference on the use of social media in travel at World Travel Market.
He is the author of seven books including The Origins of the Universe for Dummies and is currently working on a biography of the ski pioneer Erna Low.
Mark lives in Ampthill in Bedfordshire, UK with his wife and three children. www.travelperspective.co.uk
I often wonder whether we are seeing the end-game for the traditional tourist board or destination marketing organisation (DMO). Tourism boards and destination marketing organisations have been ... Read more
The Japan National Tourism Organization (JNTO) has just launched a high-profile campaign working with three bloggers – Kash Bhattacharya of Budget Traveller (budgettraveller.org/), Abigail King of Inside ... Read more