wtm-blog

December 6, 2023December 6, 2023

Seasonality in Tourism: How to Adapt Your Marketing Strategy

Blog, Destinations, marketing, Travel Industry, Trends

Travel and tourism is one of the most dynamic and rapidly growing industries in the world. As such, much like any sector, it is faced with its own challenges. One ... Read more

November 1, 2023October 31, 2023

Identifying the Traveller of the Future through Consumer Segmentation

Blog, Economy, Travel Industry, Trends, WTM London

The mantra ‘travel is back’ is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players ... Read more

October 19, 2023October 18, 2023

What is a Customer Persona in Travel Marketing?

Blog, marketing, Travel Industry

It’s a well-known piece of marketing advice that the best way to run any kind of successful campaign is to have a very clear understanding of who the intended audience ... Read more

August 28, 2023September 1, 2023

Why Local SEO is Important for Travel Brands

Blog, Destinations, marketing, Travel Industry, Trends

In today’s digital landscape, establishing a strong digital presence has become imperative for businesses across all industries. However, this is especially important in the travel sector which is built upon ... Read more

August 21, 2023August 21, 2023

Climate change and tourism: what next for destinations?

Blog, Responsible Tourism, Responsible Tourism, WTM London

The convergence between tourism and climate change appears strikingly paradoxical. On one hand, tourism is highly dependent on climate, as climate determines the conditions possible for tourism activities available within ... Read more

August 14, 2023September 8, 2023

The new generation of tourists from emerging markets

Blog, Resilience and Recovery, Travel Industry, Trends

For many destinations, 2023 and 2024 will mark a return to business as usual when it comes to tourism. China’s re-opening following Covid has heartened many; prior to Covid it ... Read more

August 7, 2023August 14, 2023

How can travel brands embrace and welcome customers with invisible disabilities?

Blog, Disability, Diversity & Inclusion, World Travel Market London, WTM London

In December 2006, the United Nations officially adopted the Convention On The Rights Of Persons With Disabilities (CRPD). The convention calls for member nations to ensure that persons with disabilities ... Read more

July 31, 2023August 1, 2023

The Power of Innovation in Loyalty

AI, Blog, marketing, Travel Technology, Trends

The travel industry is undergoing an unprecedented transformation to keep up with new ways of people planning their trips, interacting with travel services and providers, as well as experience travel. Loyalty ... Read more

January 6, 2023September 1, 2023

A Guide to Marketing Sustainable Tourism Services

Blog, marketing, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy ... Read more

December 15, 2022December 15, 2022

Wellness travel demand: How can travel brands offer value to wellness-seeking customers?

Blog, Food Tourism, Medical Tourism, Travel Industry, Trends, Wellness

I think that we can all agree that the biggest lesson here is one that we’ve often heard long before the pandemic: that health is indeed our greatest wealth. Often, ... Read more

November 23, 2022November 23, 2022

Will Travel be Sustainable in the Face of a Cost of Living Crisis?

Blog, Economy, Travel Industry, Trends

By Caroline Bremner, Senior Head of Travel Research, Euromonitor International One question that we get frequently asked at Euromonitor International is will consumers pay more for sustainable travel products and ... Read more

November 14, 2022November 15, 2022

WTM London 2022 heralds huge increase in buyer attendance

WTM London, WTM Portfolio

An incredible number of travel professionals walked through the doors at World Travel Market last week, with over 35,800 people participating – exceeding expected attendance – and presenting over double ... Read more

November 4, 2022November 3, 2022

Responsible Tourism at WTM London

Blog, Responsible Tourism

As Juliette Losardo, WTM London’s exhibition director, said back in September: “Building a robust and responsible future for travel and tourism is a priority, and World Travel Market London aims ... Read more

October 31, 2022October 31, 2022

Travel: the key moments of 2022

Blog, Travel Industry, Trends

By Lisa James, Co-Editor, Travel Gossip It’s been another eventful year in the travel industry and, as the world looks forward to 2023, Travel Gossip has been looking back at ... Read more

October 26, 2022November 3, 2022

Tourism & Tech: Developing an innovative solution

Blog, Technology, Travel Industry, Trends

The chaotic period that the tourism industry has overpassed during the past few years made us rethink our travelling habits and adapt to new ways of travel. The triumphant return ... Read more

October 14, 2022October 17, 2022

The Return of Business Travel: trends, changes and recovery for 2022 and beyond

Blog, Business Travel, Resilience and Recovery, Travel Industry, Trends

The summer season has paved the way for the return of leisure air travel. The US Travel Association’s latest travel data for September 2022 showed that after four straight months ... Read more

October 12, 2022October 13, 2022

Airlines move from a torrid summer to an uncertain winter

Aviation, Blog, Economy, Resilience and Recovery

The Covid pandemic has taken the airline business through the worst nightmare imaginable over the last three years and whilst things looked up for the summer, circumstances conspired to make ... Read more

October 7, 2022

New exhibitors descend on World Travel Market London 2022

Press Releases, Reed Exhibitions, WTM London, WTM Portfolio

World Travel Market London (WTM) 7-9 November, is expecting to facilitate a record number of deals this year as the growing number of new and returning exhibitors grows, making the ... Read more

October 4, 2022October 1, 2022

Ministers’ Summit challenges sector to rethink tourism industry at World Travel Market London

Press Releases, Travel Industry, WTM London, WTM Portfolio

Ministers’ Summit challenges sector to rethink tourism industry at World Travel Market London Tourism leaders from across the globe will convene again for the Ministers’ Summit at World Travel Market ... Read more

October 3, 2022October 1, 2022

EasyJet holidays boss to speak at WTM World Responsible Tourism Day

Aviation, Press Releases, Reed Exhibitions, Responsible Tourism, Responsible Tourism, Responsible Tourism, Responsible Tourism Spotlight, Travel Industry, WTM London, WTM Portfolio

The head of the first major UK tour operator to offset carbon emissions from package holidays will share his vision for making travel more sustainable at World Travel Market ... Read more

September 27, 2022September 27, 2022

Dragon’s Den icon Steven Bartlett to hit the stage at World Travel Market London

Press Releases, Reed Exhibitions, Uncategorised, WTM London, WTM Portfolio

Dragon’s Den star and international brand guru Steven Bartlett has been unveiled as a headline speaker at World Travel Market London. Steven will share extracts from his rapid rise to ... Read more

September 12, 2022September 12, 2022

Watch this space: keynote session at WTM London probes space tourism

Press Releases, WTM London, WTM Portfolio

The former President of Virgin Galactic, Will Whitehorn, is set to present a keynote at World Travel Market London, 7-9 November 2022, exploring the astronomic potential for space tourism. Will ... Read more

September 9, 2022September 5, 2022

From famine to feast

Aviation, Blog, Resilience and Recovery, Travel Industry, Trends

With agents and operators back in business in a big way, the challenge is to keep pace with demand, says Gemma Greenwood, Director, Content Inc. The travel trade has risen ... Read more

September 7, 2022September 7, 2022

Japan reopens its borders…slowly

Blog, Resilience, Resilience and Recovery, Travel Industry, WTM Team

By Mark Frary, Co-Founder, Travel Perspective There are a lot of countries around the world where the Covid pandemic has largely been forgotten with life returning to (almost) normal. However, ... Read more

September 2, 2022August 30, 2022

6 Ways to Use Virtual Tourism in Your Marketing Strategy

Blog, marketing, Technology, Travel Industry, Travel Technology, Trends

By Tom Mcloughlin, Founder, SEO Travel Virtual reality is a topic generating a lot of hype at the moment, with the majority of industries considering the ways that this technology ... Read more

August 25, 2022August 23, 2022

How should the travel sector deal with the aviation industry crisis? A Q & A with aviation recruitment leaders

Arabian Travel Market, Aviation, Blog, Resilience and Recovery, Travel Industry, Trends

Let’s throw back to a year ago when the prospect of travel returning to pre-pandemic days seemed to be an elusive possibility on the horizon. Plenty of fearless predictions foresaw ... Read more

August 19, 2022August 22, 2022

Scotland aims to be Europe’s leading travel tech hub

Arabian Travel Market, Blog, Technology, Travel Industry, Trends, WTM London

By Steve Keenan, Co-Founder, Travel Perspective Scotland is making a bold bid to become Europe’s leading travel technology laboratory and boost the country’s tourism industry. Travel Tech for Scotland (TTfS) ... Read more

August 3, 2022August 15, 2022

Why more of us are travelling solo

Adventure, Arabian Travel Market, Blog, Trends, World Travel Market London

By Steve Keenan, Co-Founder, Travel Perspective There are more people travelling solo than ever before, with the pandemic accelerating a thirst for adventure after lockdown. Google searches for solo travel ... Read more

March 29, 2022March 29, 2022

Destinations must look to our oceans for regenerative tourism opportunities

Adventure, Blog, Destinations, Responsible Tourism

By Nick Cambden, Co-Founder, DeepBlueSee Numerous trends reports have identified sustainable tourism as a top trend for 2022. But sustainability – which aims to counterbalance social and environmental impacts associated ... Read more

March 1, 2022March 1, 2022

Is off-peak season the new peak season to travel?

Blog, Travel Industry, Trends, Uncategorised

The past couple of years certainly has not been short of drastic changes: major lows, eventual, and in some cases, short-lived highs. But one thing remains true: life goes on. ... Read more

February 14, 2022February 14, 2022

Why targeting the ‘bleisure’ market has never been easier

Blog, Business Travel, Hospitality, marketing, Resilience and Recovery, Travel Industry, Trends

By Gemma Greenwood, Director, Content Inc. 2022 is the officially the year of ‘bleisure’. Why? Because never before have the lines between business and leisure travel been so wonderfully blurred. ... Read more

July 29, 2021September 1, 2023

How to keep your travel brand top of mind

Blog, Travel Industry

Want to keep your travel brand on the minds of your customers? SEO Travel shares marketing secrets that will keep your audience coming back for more.

July 28, 2021July 30, 2021

Time to change: Procrastination is deadly and expensive

Blog, Responsible Tourism

For decades, scientists have refused to make a strong link between climate change and extreme weather events, but that has changed. Recently, Bloomberg Green reported extreme weather in several areas ... Read more

July 20, 2021July 20, 2021

Is there a business case for Responsible Tourism?

Blog, Responsible Tourism

The answer is yes and no. Yes, because as I have written about here before, the market research demonstrates that increasing numbers of travellers, from all source markets, are looking ... Read more

July 13, 2021July 20, 2021

Responsibility matters for businesses communities and destinations

Blog, Responsible Tourism

The Responsible Tourism movement is broad, it encompasses all those who are actively making tourism more sustainable. The taking of responsibility is demonstrated by action. It is about making better ... Read more

July 6, 2021

What can I do to travel sustainably?

Blog, Responsible Tourism

Research shows that travellers and holidaymakers want to travel sustainably and look for businesses and destinations that take responsibility for providing them with those opportunities. 48% say they find it ... Read more

June 22, 2021

Why Sustainable Tourism Failed

Blog, Responsible Tourism

This is a guest post written by John Swarbrooke. Way back in 1998, John published the seminal text on Sustainable Tourism Management, and it is still in print. It has, for ... Read more

July 30, 2020September 25, 2020

Hydrogen will power the next generation of planes

Aviation, Blog, Responsible Tourism, Responsible Tourism Spotlight

Aviation Week earlier this month concluded that “from 2030 onward to 2050, renewable hydrogen production technologies should reach maturity, the strategy says. Hydrogen and hydrogen-derived synthetic fuels should penetrate more ... Read more

July 3, 2020July 10, 2020

Sustainability: The Hard Truth with Lucy Siegle

Previous Podcast

Listen now on iTunes Listen now on Spotify Thank you for listening to our joint episode with The Big Travel Podcast!We are no strangers to the term “sustainability”. Over the ... Read more

June 4, 2020August 14, 2020

I have glimpsed the future of tourism – and it’s not at all bad

Blog, Resilience and Recovery

Tourism and travel employs one in 10 of the world’s working population and is estimated to be worth a staggering US$8.9 trillion – that’s 10.3 per cent of world GDP.

May 4, 2020August 26, 2020

COVID-19: Is it time to press the reset button?

Blog, Responsible Tourism

The current crisis is without parallel, the first global pandemic in the age of mass tourism. Any return to business as usual looks uncertain.

April 22, 2020May 29, 2020

Webinar – Developing resilience in the face of Covid 19

Video

The Global Travel & Tourism Resilience Council has partnered with World Travel Market to provide the travel industry with insights and thought leadership during this time of crisis and uncertainty. ... Read more

April 17, 2020August 13, 2020

Business as Usual – no time soon

Blog, Responsible Tourism

These are extraordinary times, a return to business as usual looks improbable. The IMF is predicting that the ‘Great Lockdown’ will result in the worst recession since the Great Depression, ... Read more

April 17, 2020August 12, 2020

10 travel films to help cure your holiday blues

Blog, Wellness

If you’re feeling the FOMO right now, here’s a few travel films to help transport you to your favourite destinations…

April 9, 2020August 12, 2020

What Can Luxury Travel Brands Do in the Midst of a Pandemic?

Blog, Luxury, marketing, Resilience and Recovery, Responsible Tourism

Luxury during a global pandemic. Is there such a thing? Moreover, is it even proper to think about luxury at this time?

April 6, 2020August 13, 2020

Eight things the hotel industry can do to aid revenue recovery

Blog, Hospitality, Resilience and Recovery

Hotels have been attempting to mitigate lowering the rates and putting new measures in place with an aim to revive the hotel industry and contribute to revenue recovery amid the ... Read more

March 31, 2020August 11, 2020

A future template for resilience? How we can repurpose tourism and support local communities

Blog, Responsible Tourism

We have been forced to stop travelling, to repatriate our guests, do what we can for those that depend on us, and only then try to find the time, the ... Read more

March 20, 2020August 12, 2020

How to maintain your wellbeing while working from home

Blog, Wellness

As the current pandemic keeps escalating a lot of us have found ourselves working from home, and a bit wary of how we are going to adjust to this new ... Read more

March 13, 2020August 10, 2020

Does Coronavirus have any lessons for sustainable tourism?

Blog, Responsible Tourism

Coronavirus dominates the news, but one doesn’t have to look very far to see people making connections between the current emergency and sustainable tourism.

March 5, 2020August 10, 2020

Offsetting and the aviation industry are being challenged

Blog, Carbon & Water, Responsible Tourism

I have explained why carbon offsetting is part of the problem, it is not part of the solution. Most carbon offsets do not deliver for the environment, but they do ... Read more

February 28, 2020February 27, 2020

Three ways to promote sustainable travel to align with consumers’ values

Blog, Responsible Tourism

As the sustainable travel sector continues to grow, more and more travellers are seeking out holiday experiences that align with their own values on sustainability. What’s more, with statistics from ... Read more

February 21, 2020February 21, 2020

The most important Arabian Travel Market yet?

Arabian Travel Market

Why hoteliers and travel providers must think beyond Expo 2020 We’re now less than three months away from Arabian Travel Market 2020 and the show couldn’t come at a better ... Read more

October 30, 2019October 31, 2019

Airports: Moving into the Digital Age

Aviation, Blog

Unless, like me, you’re a bit of an avgeek and enjoy spotting the planes, most of us don’t like going through airports. They are simply an unavoidable means to an ... Read more

October 25, 2019October 30, 2019

The Hard – Hitting, How Many Elephants Exhibition will be Showcased in the Responsible Tourism Cafe at WTM London

Responsible Tourism

Do you love adventure? Does African wildlife inspire and amaze you? Do you want your children’s children to be able to see wild elephants? Yes? You sound a lot like ... Read more

October 23, 2019October 25, 2019

My way of being one with nature

Destinations

As a leading sustainable holiday destination, the Slovenian Tourist Board (STB) has long since believed in using tourism as a force for good – raising awareness for the environment, supporting ... Read more

October 23, 2019October 23, 2019

Should Tourism Declare a Climate Emergency?

Responsible Tourism

On 5 December 2016, the Australian city of Darebin, a municipality in the suburbs of northern Melbourne, was the first place in the world to declare a climate emergency. Since ... Read more

October 22, 2019October 22, 2019

Environmental pioneers: A new era of tourism

Blog, Responsible Tourism

By John Pagano, CEO of The Red Sea Development Company We have entered a new age of travel. An age in which technological advancements making travel even more attainable, coupled ... Read more

October 7, 2019November 18, 2020

Turn Flightshame to your advantage – Promote train travel

Responsible Tourism, Responsible Tourism, Social Media

A friend of mine called last week for holiday advice. It’s not the first time someone has done this, but it is the first time that a friend has done ... Read more

September 30, 2019September 30, 2019

Why are Luxury Travellers Heading to Tokyo?

Uncategorised

All eyes seem to be on Japan as the next holiday and event destination. With the Rugby World Cup currently taking place, (it ends on the 2nd of November), and ... Read more

September 24, 2019September 25, 2019

Airlines: survival of the fittest

Arabian Travel Market, Aviation, Blog

There is the usual share of volatility making it rough going for airlines as this year’s WTM approaches. When exactly a particular challenge will rear its head isn’t predictable, but ... Read more

August 28, 2019November 18, 2020

Shambala Festival: What tourism should do next

Responsible Tourism, Responsible Tourism, Social Media

To imagine what tourism should do next in my ongoing quest for ‘tourism’s new stories’, I found that the Shambala Festival is one of the best examples around

August 23, 2019August 27, 2019

“We take our holidays in other peoples’ homes.”

Human Rights, Responsible Tourism, Responsible Tourism

As the UK’s Tourism Concern pointed out in a long-running campaign “We take our holidays in other peoples’ homes.” Way back in 1994 Colin Marshall, at the launch of the ... Read more

August 16, 2019

Saving the Rhino – a worthy campaign close to all our hearts

Blog

If this is news to you, you must have been living under a rock for the last 6 years or so! Saving the Rhino’s has become a ubiquitous phrase for ... Read more

August 15, 2019August 15, 2019

6 Simple Things in the Hospitality and Travel Industry that create a Luxurious Difference

Luxury, WTM Team

It is a well-known fact that it’s the little things that make a big difference – especially when you are in the travel industry. When a client’s experience is comprised ... Read more

August 15, 2019August 15, 2019

What should tourism’s new stories be?

WTM Team

“Can tourism help us find the stories we need?” I posed this question in my previous blog for this site. Since then several people have asked me what I think ... Read more

August 15, 2019December 9, 2019

American podcast giants move into UK as demand grows for audio

Uncategorised

IN my last blog post for WTM London, I highlighted podcasts as being one of the main topics of conversation at the Traverse content creator conference in Italy. (SEO, ... Read more

August 14, 2019

Saving the Rhino – a worthy campaign close to all our hearts

Blog

If this is news to you, you must have been living under a rock for the last 6 years or so! Saving the Rhino’s has become a ubiquitous phrase for ... Read more

June 25, 2019June 25, 2019

The industry needs to focus on implementing solutions: WTM London & the Awards

Responsible Tourism

As the sector bumps up against the limits to growth in a finite world, we need to focus on solutions. From global warming to overtourism, from flooding and potable water ... Read more

June 21, 2019

A Spotlight on the High-Spending Chinese Tourists

Luxury

There is a Chinese proverb that goes, “When the wind of change blows, some build walls, while others build windmills.” When you’re in the tourism and travel industry, you know ... Read more

June 19, 2019June 19, 2019

Why every tourism company should join the new Climate Perks holiday scheme

Responsible Tourism

Climate Perks is a new pilot scheme that has just been launched by 10:10, the UK-based climate solutions NGO. As its new website explains, “Climate Perks employers offer paid ‘journey ... Read more

June 4, 2019June 4, 2019

What can tourism learn from other industries?

Responsible Tourism

Not a lot apparently. Next week is the annual Responsible Business Summit Europe. Organised by Ethical Corporation, it brings together senior executives from some of the biggest companies in the ... Read more

May 28, 2019

Why the Doughnut is a Problem for Tourism

Responsible Tourism

It is official. Yesterday the 34-member Anthropocene Working Group (AWG) determined that we have now entered, in geological terms, the Anthropocene: the Age of Man. The group is still to ... Read more

May 23, 2019

Realising Augmented Reality’s potential

Social Media

On September 1, the Cranborne Chase will launch an app using augmented reality to promote its wares. It’s an Area of Outstanding Natural Beauty (AoNB), largely in West Wiltshire and ... Read more

May 14, 2019May 16, 2019

Tourism can be a force for good on biodiversity

Responsible Tourism

Just yesterday we heard that Victor Vescovo had descended some 11km to the deepest place in the ocean, the deepest dive ever. He discovered new species of prawn-like crustaceans and ... Read more

May 13, 2019May 13, 2019

Innovate or Renew?

Blog, Technology

By Vitor Bauab – CEO of the BBG Brasil Group The importance of innovation in organizations is a topic that is becoming increasingly more frequent in the corporate environment. Particularly nowadays, ... Read more

May 9, 2019May 9, 2019

ITTA Awards prove they are the Industry Stamp of Approval

Blog

Shortly after the International Travel & Tourism Awards (ITTAs) evening last year, we reached out to all the winners as we wanted to find out if winning an award meant ... Read more

April 30, 2019May 16, 2019

The aviation industry is our sector’s Achilles’ heel.

Responsible Tourism

Last week the UK’s Environment, Food and Rural Affairs Secretary, Michael Gove, admitted that “we have not done nearly enough” on man-made climate change. Gove went on, “Suddenly in the ... Read more

April 29, 2019May 3, 2019

Saudi Arabia’s Tourism; Mega Projects and a New Vision of Openness to the World

Blog

Dubai’s Arabian Travel Market (ATM) is an opportunity to promote Saudi Arabia’s tourism products, services and destinations, as well as its tourism investment opportunities. The annual world-renowned event also contributes ... Read more

April 25, 2019April 25, 2019

Uber + Zoom: great employee experiences, good for business too

Blog

How to build a future-proof travel policy Is your company travel policy prepared for changes in traveler trends and tech? For travel managers, the day-to-day responsibility of managing a travel ... Read more

April 25, 2019

Facing down challenges and seizing opportunities in the airline business

Aviation

The airline industry has always faced its share of challenges. The key to survival is a rigorous management of costs whilst being versatile in adapting to shifts in market conditions ... Read more

April 22, 2019May 16, 2019

How should tourism mark Earth Day 2019?

Responsible Tourism

This Monday – April 22, is Earth Day. It’s the 49th anniversary of the event, first celebrated in 1970. And this year, the theme is “Protect our Species”. What should ... Read more

April 17, 2019April 25, 2019

5 new and luxurious resorts that encourage the indulgent

Luxury

Unlike hotels where guests can sometimes book nights out of necessity, resorts are an entirely different business wherein guests book simply because they want to indulge. From equine therapy to ... Read more

April 16, 2019May 16, 2019

Carbon moves up the political agenda – action is overdue

Responsible Tourism

The strikes by school children demanding government action in climate change are growing, reflecting the next generation’s concern about the impact on their future, as they become voters expect to ... Read more

April 10, 2019May 16, 2019

Netflix’s new David Attenborough series Our Planet shows us what tourism’s future might be

Responsible Tourism

“Hamstrung by the idea that any mention of eco-problems would make audiences switch off, and the broadcasters’ preferred strategy of hoping that sharing incredible sights around the world would inspire ... Read more

April 3, 2019May 13, 2019

The Painting of Money Grabbing Influencers

Blogging

If influencer bashing had begun a while ago, we’re certainly in full swing now. Only if you’d been sleeping under a rock (or in one of those deluxe Fyre festival ... Read more

April 2, 2019May 16, 2019

2019 World Responsible Tourism Awards are now open

Responsible Tourism

Beware of Greenwash – Why Awards Matter. The World Responsible Tourism Awards open today for nominations. The judges can only choose from amongst those that apply. So, if you know ... Read more

March 27, 2019May 16, 2019

Success of Rent a Finn and Palau Pledge campaigns show how sustainable tourism stories can work

Responsible Tourism

Some good news for a change. Two high profile marketing campaigns, for two very different destinations, show the time is increasingly right for stories about sustainability to inspire. For a ... Read more

March 26, 2019March 26, 2019

Shaping the Luxury Travel Experience for a New Generation

Halal Tourism, Trends

As current children under the age of 18 are capable of booking holidays on their own, the access to digital technology has made children sharper and more advanced than ever ... Read more

March 21, 2019May 13, 2019

Will Instagram let us shop for travel?

Social Media

Instagram has taken another step forward in becoming a key marketplace for people to buy things. This week the company announcemenced the rollout of something called Instagram Checkout, which will ... Read more

March 20, 2019March 20, 2019

How luxury hotel brands cater to female travellers

Luxury

March is a month that celebrates women. It is Women’s History Month, an annual commemoration to highlight the contributions of women to events in history and contemporary society. On top ... Read more

March 19, 2019May 16, 2019

Why the WTM World Responsible Tourism Awards Matter

Responsible Tourism

In a crowded market place it’s important to stand out from the crowd. WTM’s World Responsible Tourism Awards enable you to do just that. In a market place where increasing ... Read more

March 12, 2019May 16, 2019

Why tourism should support the Children’s Climate Strike this Friday

Responsible Tourism

A wave of climate protest is sweeping the planet, and those of us working in tourism would do well to reflect quickly on how it will impact our industry, and ... Read more

March 7, 2019May 13, 2019

The rise of the influencer in residence

Social Media

“What is work, Mummy?” “Oh it was just something we used to do before AI and robots started doing everything for us, darling.” “And what did you do?” “Oh I ... Read more

March 7, 2019March 18, 2019

Popular metrics to increase sales in the travel industry

Trends

Day by day the travel industry is improving and people are learning about more features and innovations that they didn’t know before. Technology makes the daily technical processes easier, but ... Read more

March 6, 2019March 6, 2019

Emirates – a new direction?

Aviation

As ATM 2019 rapidly approaches, I’m delighted to say that Sir Tim Clark, President of Emirates, will be our first guest for the aviation programme. Sir Tim’s words are always ... Read more